I really hate manifestos.  I think that most of my favorite movements start to die the day they write down what they’re really trying to do… like defining the movement is overly restrictive and dogmatic.  But I was busy writing up a general presentation of Love That Languedoc, and I found myself falling into this militant prose that sounds a ton like a manifesto.  Well, if I go around saying “no manifesto” all the time, then I’m still being just as dogmatic and restrictive as if I had written down my goals.  OH WELL.  Here it is:

I refuse to leave our fate in the hands of the global press who are, at best, mildly curious about our region.  And, at worst, totally oblivious to it.  Aside from a few rare examples, the world’s largest wine producer is also the world’s most ignored beauty.

Well this is the part of the movie where the downtrodden Languedoc takes off her horn-rimmed glasses and lets her hair down and the popular kid (or Henry Higgins, depending on what age you are) suddenly realizes that the coolest girl he knows was there under his nose all along.

Love That Languedoc is my personal project to show the world what it’s missing and now it’s developing a new branch.  I want to teach our winemakers how to communicate (without relying on journalists or  critics or ME) to a world that is ready to hear them.

I guess I’m thankful that the region needs me.  But the day I’m unnecessary will be a great day indeed.  We have an amazing advantage in sheer number of winemakers.  And our wines are distributed globally as both prestigious cult winesand large volume convenience store wines.  So people are already talking about us and our wines.

The next step is responding to that conversation.  We need to start training our winemakers to check email and set up a google alert for every estate in the Languedoc-Roussillon.  If only 1% of our winemakers spoke up every time somebody mentions their wines online, we would flood the Internet with our voices.  We could show our consumers that we appreciate their drinking habits.

And once winemakers start communicating successfully with the consumer, it’s much more likely that they will be willing to adopt more advanced online tools like a blog or a twitter.  And they’ll be much more likely to “get it” because it’s part of an authentic foray into communication and not some contrived business effort with no ROI.

And on that day, I’ll just be a happy little winemaker who runs a video blog for the fun of it.  And who will laugh about the old days when he would accidentally write a manifesto while trying to explain why he blogs.

There.  So I guess the conclusion is nice because it points out why this manifesto is silly.  I only blog because it’s fun.  I’m happy that it’s increasing my exposure and wine sales and I’m definitely finding ways to maximize the synergy between my blog and my website.  But ultimately, the blog is for fun.  And sometimes I get these lofty goals to sign everybody up for Google Alerts or whatever.  But ultimately, even those initiatives are an attempt to make my blog redundant.  One day, when everybody does their own online promotion, I’ll be useless.  And it’ll just be for fun again.

Until then, sign up for a freaking Google Alert.

A success  and many great compliments  adressed to Ryan by the net readers, the tweeter and facebook users……and more.

The article signed irishherault says it all.

“ViniSud 2010
Or take a young winemaker based just north of Carcassonne in the Aude, called Ryan O’Connell. On Thursday Ryan posted another new video to one of his sites (yes, he has several), Love That Languedoc.
It was about a presentation he gave at ViniSud 2010, about the first steps winemakers can take to get into Vin 2.0.

Ryan’s talk came at the end of the annual show in Montpellier, and while he didn’t get much of a crowd on the day, his presentation lives on through this video (isn’t the Internet great!), and it is now doing the rounds of wine blogs and finding a much wider audience.
He also sent a message out on his Twitter feed yesterday.

It’s a great little call to arms. As he puts it, we can OWN the Internet (or “this interweb thing” as us old-timers still call it).

As Vinternet.net puts it, “Ryan est un pragmatique, il sait communiquer son enthousiasme et ça lui réussit.”

Ryan is very young – less than half our age. The two of us are old enough to be his parents. He’s American, and moved over to the Languedoc in 2005 with his mum and dad when he was only 19.

Yet he has a fantastic command of French that has us green with envy. He is enthusiastic and prolific and has the adventurousness, courage and sheer neck of youth to question the old ways and get out there and do things rather differently in the Vin 2.0 era.

It will be an uphill struggle, step by step, and there’s no point in getting seduced by apparently instant results, but this is where it’s all going.

Vin 2.0 is the new rock ‘n’ roll, with wonderful new tales being told by people like Ryan”…………

Lauren Buzzeo, a writer for the Wine Enthusiast, stopped by the Domaine O’Vineyards stand and tasted through our wines at ViniSud this week.  A lot of great people stopped by, but Lauren wins the contest for first person to pop up in my google alerts with her article for the Wine Enthusiast.  She likes our wines with their distinctive Atlantic influence, unique in the Languedoc.  But she talks about a lot of great winemakers that she met at the salon!  I can’t wait to see all the articles and posts that roll in as a result of ViniSud 2010 which was a fantastic experience.  I got to put a lot of faces to the names and goofy avatars of my online friends.

This is one of the two tables full of food.

We had one of those epic lunches that lasts until way after sunset.  Our friends from l’Oustal Blanc in Minervois La Liviniere came over and we had a lot of great food and delicious wines.  The Fonquerle’s brought us a pretty epic Rhone wine from Plan de Dieu called Calendal (Philippe Cambie & Gilles Ferran).  It accompanied some of these lovely platters of charcuterie quite nicely!  Everything prepared by mom, as usual!

Soon, I’ll post some post video footage of a couple conversations in the winery. For now, I just wanted to post some food pictures before it all spoils.

I attended the general assembly of indie winemakers for the departement de l’Aude. It was okay. They’re in good financial shape and they get a lot done for indie winemakers. And these speeches seem to indicate that everybody wants more wine projects like Love That Languedoc. So that’s good! I’ve started talking to their commercial office about urging winemakers to participate. We’ll see how that goes.

Here’s a video of Anne-Marie Charvet, Prefect of Aude, starting the assembly:

And a video of the National Director of the Vignerons Indépendants:

Roland Courteau, Senator of Aude, speaks about the anti-wine lobby in Paris:

The DDTM (Direction Départementale des Territoires et de la Mer) did the closing speech which proved to be just a bit too long for me to capture.  These guys had way more batteries than my poor little Flip.

The starling birds migrated south a few months ago but I never posted this. It’s so wintry and I have to prune. I wish I could fly south sometimes. But the wine is delicious up here, so I stay put.

Anyway, a few months ago, I was having a business lunch at the winery when this huge flock of starlings passed over the vineyard to fly south for the winter. But they stopped at the vines and flew back and forth. I ran out into the vines and caught some of the migration on my flip. Pretty awesome footage! What a lucky experience. The birds formed a perfect dome over me.

It’s worth going to fullscreen!

O'Vineyards winemaker dinner

We were interviewed for Food and Wine Talk, a radio program based out of Miami and hosted by Simone Diament and Carole Kotkin.

Winemaker interview for Domaine O’Vineyards

This was an event organized about a year ago by the CIVL and they had a little winemaker dinner with some American press.  Since our wines had been selected for the US Ambassador tour, we were poked to do this very fun dinner in the medieval castle city of Carcassonne.  There was another larger producer in the Malpere present, so it was a fun western-Languedoc dinner.  Not enough focus on the Malpere and Cabardes, two Languedoc appelations with very peculiar varietals available to them (eg. Merlot, Cabernet)

Here’s the full article about Carole’s Languedoc travels.

I toured the restaurant and cellar at La Barbacane, the main restaurant in l’Hotel de la Cité.  This is one of the big attractions at the medieval castle of Carcassonne.  It’s a huge treat because this Michelin-starred restaurant is a landmark in one of France’s most visited monuments!

Georges Gracia, the sommelier and restaurant manager showed me how everything gets done at the restaurant and we took a moment to talk a little about Languedoc wines and O’Vineyards’ place amongst them.  If you speak French, you should just check out the video footage.  Otherwise, the summary is that the Languedoc is going places and winemakers like us hope to be a pretty big part of this future.

I just had a wonderful and hectic time in Paris, the city where I never sleep.

Vicky Wine and Ryan O'Connell, loving that Languedoc

I did a big Languedoc-themed shindig with Vicky Wine at a nice art gallery called l’Oeil du Huit.

We also did a Love That Languedoc episode at the Paris cave de dégustation of Crus.fr before opening up the doors to do a Domaine O’Vineyards tasting.

Here is a little snippet from the crus tasting where one of their dear patrons talks about which of the three Podium wines she liked best:

I just got an email with my location at vinisud in Montpellier on the 22, 23, and 24 of February. Really, my parents will be holding the fort down while I run around trying to do as many episodes as possible. But come meet my parents and taste our newly released vintages.

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Dans le cadre de votre participation à VINISUD, le Salon International des Vins et Spiritueux Méditerranéens, qui se déroulera les 22, 23 et 24 février 2010 au Parc des Expositions de MONTPELLIER

HALL n°1
ALLÉE B
STAND 29

Download a map of our hall.

Download a map of the whole salon.