Archive for the ‘marketing’ Category

CIVL Three Tier Hierarchy Rumors Dispelled

This post is meant to dispel a rumor that is circulating about the CIVL’s three tier hierarchy.  The rumor is that they have abandoned the hierarchy entirely.  I was shocked to read this so I sent emails to their press agency and the folks at the CIVL that I usually deal with. The short version [...]

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How to Find Your Vineyard’s GPS Coordinates – Latitude and Longitude

It’s easy to find the GPS coordinates for Domaine O’Vineyards ( 43.259622, 2.340387 ) and I want to write a how to for other vineyard and winery owners who want to post their latitude and longitude online. If you own a GPS navigation system and you’re standing on your property, you can use the nav [...]

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E-transformation of wine trade

Just went  through a hugely informative slide show about marketing French wine.  Lots of information.  Lots of charts.  Infographics.  It’s all about the digitization of the wine trade.  They look at the influence of ecommerce and digital marketing on the wine world. I highly recommend that French speaking wine professionals take a swing at reading [...]

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Directory Listings for Winery and Vineyard Websites

Some people say that adding your website to relevant directories will help Internet surfers find your website. Not only can they find you through the directory, the links can also help search engines figure out what your site is about. This second part is only true if you use really relevant directories. I’ve previously written [...]

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Making a Winery Website

I’ve previously mentioned my love for the Never Said About Restaurant Websites tumblr which delivers ironic praise for poorly designed restaurant websites.  And more recently, Andrew Jefford published a similar opinion about poorly designed winery websites.  And The Oatmeal made a comic about bad restaurant websites too. And I’ve slowly but surely been working on [...]

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History Section of Wine Websites

“I wish this website would devote a lot more space and effort to a ‘welcome to this website’ paragraph that no one will ever read instead of prominently listing their hours of operation.” –ironic praise for bad restaurant websites, Not anyone I criticize a lot of websites for having ugly landing pages with cheesy flash [...]

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Regionally specialized wine merchants in the Languedoc Roussillon

It feels like there are suddenly a ton of wine merchants that specialize in the Languedoc-Roussillon.  Obviously I’m pretty happy about that, so I’ve made a list of these wine vendors who are focused on the south of France. I’ve previously mentioned a few of these Languedoc Roussillon wine merchants on Love That Languedoc.  But [...]

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Winemakers in Aude protest CIVL expenditures

L’Independant carried an article last Friday (March 11th 2011) about La Confédération paysanne de l’Aude and their refusal to pay any more money to the CIVL (interprofessional group for winemakers in the Languedoc).  I don’t know much of the legal framework, so don’t take any of this as canon.  And feel free to correct me. [...]

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Kids throw wine out the window

Kids throw daddy’s wine out the window.  But it turns out to be an unbreakable bottle! For folks who aren’t savvy enough to recognize the trick, this is a PET bottle.  Recycable plastic.  They have a shelf life of two years, they’re very recycable and I think they’re cheaper once the winery is tooled to [...]

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Regional Directories Online

One way of bringing traffic to the website or the vineyard is to be included in lots of regional directories. Since the New York Times and Stephen Colbert announced the death of the white pages, it might be a good time to talk about the future of information directories and annuaires online. The Colbert Report [...]

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