Christophe Juarez, lecture on adapting to modern wine markets
Christophe Juarez spoke at the Université de la Vigne et du Vin in 2011 in Ferrals les Corbieres. This is a synopsis of his lecture and my reaction to what he’s saying. This is one post in an ongoing series about the Universite de la Vigne et du Vin. Christophe Juarez, France, ton vin est [...]
Tags: adapting, author, brand, cepage, christophe juarez, marketing, place, producer, style, terroir, variety, wine marketing






