Success Stories and Fail Stoires from VinoCamp Languedoc

VinoCamp Languedoc was full of interesting conversations.  One of the round table discussions, led by ethiquettes.fr, was about sharing success stories and fail stories of winemakers going online.

This session might itself be seen as a success story (or a fail story).  On the success side, I think it’s remarkable how many winemakers were present and spoke up.  I’m super happy about that.  And I think they left with a few really good concrete numbers and ideas that they can enact in their own wine communications strategy.

On the fail side, we see how there’s always a need for more time and more channels of communication.  As the conversation gains momentum toward the end, there are more than a couple people talking. It’s the kind of round table discussion that fares very well in a chatroom where multiple conversations can be going on simultaneously.  But we do see some real world limits.

Also, this session revolved a little too much around me (especially in the first half), but you know how it goes.

Other interesting conversation points include Olivier B, La Gramiere, e-publishing options, Vin de Merde, Gerard Bertrand, Apero Bic (can’t find this), Hervé Bizeul, Matthew Jukes, Domaine Revelh, hotmail’s viral marketing, Naked Wines, and more.  At one point I mention In Roussette We Trust as an example of other regional promotion blogs.  I rather ineptly fail to mention Bourgogne Live, Oenos or Jim’s Loire. My bad.

Common themes:

  • Bypassing normal means
    • Olivier B was promoted without the conventional media
    • Love That Languedoc doesn’t wait for the interprofession
  • Repeatability?
    • Was Olivier B a one shot?
    • Can there be a Love That Loire (Oenos et Jim’s Loire suggest there already are), Love That Bourgogne (Bourgogne Live), etc.
  • Talking about other people
    • Ryan – Don’t talk about yourself
    • Les domaines avec un nom de famille (Bertrands, Chapoutier, Duboeuf)
    • Amy Lillard – Transparent story telling as opposed to artificial sales pitches
  • How much time does it take?

How to find us

Domaine O’Vineyards is just a few kilometres north of Carcassonne. GPS coordinates: 43.259622, 2.340387

Domaine O’Vineyards
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Follow the signs to Mazamet/ Villemoustaussou until the D118 (the last straight road) and the Dyneff gas station on the roundabout.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which goes up hill (about 1km) to Avenue de la Montagne Noire.
  4. At the last juction, bear left at the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.