Jacky Rigaux – Importance of Terroir lecture at Université de la Vigne et du Vin
I had the pleasure of hearing Jacky Rigaux speak at the Université de la Vigne et du Vin in 2011 in Ferrals les Corbieres. This is a synopsis of his lecture and my reaction to what he’s saying. This is one post in an ongoing series about the Universite de la Vigne et du Vin. [...]
Tags: bourgogne, branding, burgundy, ferrals les corbieres, france, french, identity, jacky rigaux, lieu, marketing, minerality, place, terroir, université de la vigne et du vin, wineCategory: conferences





