Posts Tagged ‘marketing’

Cork QR Code update

update: a reader has sent in a version with even higher contrast saying it works best: So hopefully we’re getting somewhere!   A lot of people had trouble scanning the QR code I made out of wine corks so I made some modifications to help it become more scannable. Hopefully this version works a bit [...]

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Robert Joseph on consumer psychology

This post is part of a series of posts about le Vin 2.0 2011 where Robert Joseph presented on the topic of wine tourism and consumer psychology. Consumer Psychology Robert Joseph started with a 2 minute biography of himself and then made a funny point. So far, 2 minutes about him and 0 minutes about [...]

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Jealous of Il Soave

One of the best parts of the recent European Wine Bloggers Conference in Brescia, Italy is the post trips. Wine regions like Franciacorta (the primary sponsor for the event), il Soave (the region I visited on Sunday), and many others invited bloggers to tour wineries, see historical sites, and taste local food and wine. These [...]

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Michel Smith – How to communicate with journalists

Michel Smith spoke at the Université de la Vigne et du Vin in 2011 in Ferrals-les-Corbieres.  This is a synopsis of his talk and my reactions to it.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. Michel Smith had a list of suggestions and requests.  He [...]

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Francois Druel – The Internet is Cool

Francois Druel spoke at the Université de la Vigne et du Vin in 2011 in Ferrals-les-Corbieres.  This is a synopsis of his talk and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. Francois introduced himself as a consultant who has [...]

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Jacques Berthomeau – Wine is social, not elite, perfect for online communication

Jacques Berthomeau spoke at the Université de la Vigne et du Vin in 2011 in Ferrals les Corbieres.  This is a synopsis of his talk and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. In his typical way, Berthomeau presents [...]

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Christophe Juarez, lecture on adapting to modern wine markets

Christophe Juarez spoke at the Université de la Vigne et du Vin in 2011 in Ferrals les Corbieres.  This is a synopsis of his lecture and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. Christophe Juarez, France, ton vin est [...]

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Université de la Vigne et du Vin 2011

I attended the Université de la Vigne et du Vin in Ferrals-les-Corbieres, a small village in the heart of Languedoc wine country.  This post is a summary of my day.  A full pdf of the event program can be downloaded. In brief It was pretty cool.  The Uni is a real home-grown event where some [...]

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Jacky Rigaux – Importance of Terroir lecture at Université de la Vigne et du Vin

I had the pleasure of hearing Jacky Rigaux speak at the Université de la Vigne et du Vin in 2011 in Ferrals les Corbieres.  This is a synopsis of his lecture and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. [...]

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E-transformation of wine trade

Just went  through a hugely informative slide show about marketing French wine.  Lots of information.  Lots of charts.  Infographics.  It’s all about the digitization of the wine trade.  They look at the influence of ecommerce and digital marketing on the wine world. I highly recommend that French speaking wine professionals take a swing at reading [...]

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