Christine Ontivero - What is an attaché presse?

Christine Ontivero spoke at the Université de la Vigne et du Vin in 2011 in Ferrals-les-Corbieres.  This is a synopsis of her talk.  This is one post in an ongoing series about the Universite de la Vigne et du Vin.

christine ontivero

christine ontivero

First off I need to apologize to Christine Ontivero for laughing aloud during her presentation.  I should have shown more restraint.

Ontivero is an attache presse working out of Perpignan.  And she came on this day to explain what a typical wine press agent does.

She tries to craft engaging stories (rather than copy/pasted letters about how a winemaker won a gold medal or is really passionate about his terroir).  Every winemaker says his wines are great or the best, and that will never impress a journalist.  That’s not a story.  It’s just an advert.  Instead she tries to get people to send a story that really shares a special moment related to wine.

She also alerts winemakers when they can send in samples and reminds them of important dates like when Bettane & Desseauve are about to taste in the area or when the RVF comes.   Also, things like promoting the foire au vins in all the supermarkets… all that really starts back in the spring when they’re scheduling the wines for the fall.

Christine thinks you can’t share stories on media like twitter or facebook (as you can imagine, this was when I laughed), and she has a great distrust for blogs.  For more information, you can read her blog.

 

How to find us

Domaine O’Vineyards is just a few kilometres north of Carcassonne. GPS coordinates: 43.259622, 2.340387

Domaine O’Vineyards
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Follow the signs to Mazamet/ Villemoustaussou until the D118 (the last straight road) and the Dyneff gas station on the roundabout.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which goes up hill (about 1km) to Avenue de la Montagne Noire.
  4. At the last juction, bear left at the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.