Today was LanguedocDay, and it was a great day even though I didn’t do anything special for the occasion.  The fact is that stuff is always happening in the Languedoc.  As luck would have it, there was a big Languedoc conference about wine and communication today in the tiny village of Ferrals-les-Corbieres.   And then I [...]

November 10th, 2011 is Languedoc Day.  Show that you’re participating with a free registration on the LanguedocDay event page. What is Languedoc Day? Languedoc Day is an opportunity for lots of people to discover or learn about one of the largest winemaking regions on the planet.  This beautiful stretch of land on the Mediterranean coast [...]

Is it part of our job as winemakers in a rural area to assess the current Internet landscape and retool some of the services out their to serve our needs? I’m working on this idea and I’ll keep coming back to it. For sure, there are ways that social media can sell wine like when Twitter-ers bid on wine at a Toques et Clochers auction in rural France. But we might have to actively study these examples if we want to replicate their success.