Inspiring Bloggers - Sud de France Changing Course

I’m always out there trying to convince Languedoc Roussillon wine people to blog. But sometimes I feel like my proselytizing is a big waste of time. Because outside of a few very devoted winemakers who are taking up the charge to explore the Internet with me, I see very few results. I hear a lot of excuses. A lot of complaints about time management. I also get a lot of people who sort of stop talking to me and who go out and pay a designer to create a blog for them (something I would have done for free). And then the people in that last group often post once or twice about the weather and then never again.

I just get down in the dumps when I see this lack of enthusiasm.

But there is still hope around every corner!

I recently noticed a change from one of the region’s behemoths. You know how long it takes for big organizations to implement change. So if they’re altering their course, maybe it will inspire the little guys to do it too.

Sud de France used to have one of those embarassing blogs that posted a small bit every six months. And I noticed that they’ve published two posts in August alone. It’s a little early to call it, but I’m guessing that somebody over there is waking up to the huge opportunity they have.

Then again, if you look at the archives, August-October is the only period they actively blogged in 2009 as well. So maybe it’s just an annual flurry of posts (maybe tied into the Festival Sud de France). I hope it’s more than that. Because if they can’t be bothered to highlight all the people talking about their brand, I don’t know how I’ll ever convince poor, resource-starved winemakers to do the job for them.

I also hope that they personalize it a bit more. Put in a photo of whoever is writing the blog. Let that person write it in a personal, human tone. Et cetera.

How to find us

Domaine O’Vineyards is just a few kilometres north of Carcassonne. GPS coordinates: 43.259622, 2.340387

Domaine O’Vineyards
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Follow the signs to Mazamet/ Villemoustaussou until the D118 (the last straight road) and the Dyneff gas station on the roundabout.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which goes up hill (about 1km) to Avenue de la Montagne Noire.
  4. At the last juction, bear left at the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.