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Université de la Vigne et du Vin 2011

I attended the Université de la Vigne et du Vin in Ferrals-les-Corbieres, a small village in the heart of Languedoc wine country.  This post is a summary of my day.  A full pdf of the event program can be downloaded.

In brief

It was pretty cool.  The Uni is a real home-grown event where some very motivated people in the region (namely Nadine Franjus-Adenis) have organized a conference that addresses issues facing contemporary viticulture.

Nadine Franjus-Adenis stands in front of a giant screen with her profile on it

Nadine Franjus-Adenis hosts the Universite de la Vigne et du Vin

Being local, the conference has a lot of personality and is a bit quirky (which you know I am a fan of).  The organizers interrupt speakers every time they use anglicisms.  There’s a lot of occitan thrown around between presentations.  The whole event is clearly taking place in the Languedoc.

And it also feels a lot less pretentious than other more International events.  And the speakers are easily as good here as the ones I see at larger conferences (Wine Futures comes to mind).  You don’t need to be a big wine celebrity to be thought-provoking. Which is funny because the theme was actually about being a big wine celebrity.

2011’s theme – Riche et Celebre

The theme was “Riche et Celebre?”, a playful choice because virtually all of us in the wine business know how impractical it is to think that all winemakers could become rich and famous.

Louise Hurren’s summary on facebook is very accurate:

Essentially, it was about the importance, for wines and wineries, of being known, of having an identity. In French, the process of being first “connu” and then “reconnu”… there was a lot of talk about the need to work together as a group and have a collective identity. Lot of debate about whether to promote under the banner of terroir, of cepage, of appellation, of brand (eg. Sud de France)… and so on.

People presented on a variety of subjects linked to the theme of notoriety.  There were a number of things I disagreed with, but that’s healthy for a real exchange of ideas.  I hate those conferences where everybody agrees.

Actual speaker synopsis

I started writing these up and some of them got very long so I’ll give them their own posts.  Follow the link to read my thoughts on any particular speaker.

Jacky Rigaux, Université de Bourgogne –
Terroir is the best way to promote French wines

Christophe Juarez, France, ton vin est dans le rouge
Adapting to the modern wine world

Jacques Berthomeau, Ministry of Agriculture & Blogger
Share your stories and use the Internet

Francois Druel, web consultant –
The Internet is cool

Christine Ontivero, PR –
What Press Agents do

Michel Smith, Jouranlist/Blogger and Winemaker –
How to communicate with journalists

Panel Discussion: Individual versus Collective Identity

  • moderated by Hervé Hannin, director of Institut des Hautes Etudes de la Vigne et du Vin
  • Jacques Berthomeau, as above
  • Elodie Le Drean, filiere vin Sud de France Developpement
  • Jerome Villaret, delegue general CIVL
  • Xavier de Volontat, vigneron independant & President AOC Corbieres
  • Frantz Venes, Chateau Massamier la Mignarde

Volem Dire al Paisshort film interview series with Michel Cano conducting interviews and film/editing by Alexandre Pachoutinsky

Wine tasting with Frederic Senechal from L’Auberge du Vieux Puits (Gilles Goujon three michelin starred restaurant)

coverage of l’Universite de la Vigne et du Vin

Other articles about the event:

Photos of Universite de la Vigne et du Vin

 

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  1. Jacky Rigaux – Importance of Terroir lecture at Université de la Vigne et du Vin | O'Vineyards Carcassonne Wine Blog Says:

    [...] is a synopsis of his lecture and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. jacky [...]

  2. Christophe Juarez, lecture on adapting to modern wine markets | O'Vineyards Carcassonne Wine Blog Says:

    [...] This is a synopsis of his lecture and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. Christophe [...]

  3. Jacques Berthomeau – Wine is social, not elite | O'Vineyards Carcassonne Wine Blog Says:

    [...] This is a synopsis of his talk and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du [...]

  4. Francois Druel – The Internet is Cool | O'Vineyards Carcassonne Wine Blog Says:

    [...] This is a synopsis of his talk and my reaction to what he’s saying.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. francois druel, michel smith & christine [...]

  5. Christine Ontivero – What is an attaché presse? | O'Vineyards Carcassonne Wine Blog Says:

    [...] du Vin in 2011 in Ferrals-les-Corbieres.  This is a synopsis of her talk.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. christine [...]

  6. Michel Smith – How to communicate with journalists | O'Vineyards Carcassonne Wine Blog Says:

    [...] This is a synopsis of his talk and my reactions to it.  This is one post in an ongoing series about the Universite de la Vigne et du Vin. michel smith, christine ontivero, & francois [...]

  7. Volem Dire al Pais – Video of Winemaker Testimonials at Wine Conference | O'Vineyards Carcassonne Wine Blog Says:

    [...] Volem Dire al Pais is a video series that aired at the Université de la Vigne et du Vin in 2011 in Ferrals-les-Corbieres. The video series is embedded below. This is one post in an ongoing series about the Universite de la Vigne et du Vin. [...]

  8. Franjus-Adenis Says:

    Thank you for this great report of the UVV. Honest and personal. It is very important and precious for me, and the team, to have an opinion so detailed. And on the Net!
    J’espère que les intervenants prendront le temps de répondre à vos questions. Je vais faire circuler le lien.
    In january (the 20th or the 27th) we organize a meeting with François Druel to talk more convivial and have time to answer practical questions about the Net for winemakers. As you said in your text : “I wish I could have spoken to a room full of winemakers and shared my hopes and dreams …”. Please, you are invited to come and explain your way of life with the wine.

  9. mroconnell Says:

    @Franjus Adenis that will be fun! Keep me in the loop :)

  10. Buvons En Coup Ensemble (BUCE) – Minervois & Corbieres | Love that Languedoc Says:

    [...] in the year, I wrote about the Université de la Vigne et du Vin extensively on my vineyard’s blog.  It’s a fantastic conference organized and operated by locals in Aude, and we’re very [...]

  11. Buvons un Coup Ensemble – Corbieres and Minervois meetings | O'Vineyards Carcassonne Wine Blog Says:

    [...] organized by the same gang that does the Université de la Vigne et du Vin which I wrote about in 2011. Related Posts:Volem Dire al Pais – Video of Winemaker Testimonials at Wine Conference Volem [...]

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