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What subjects do winemakers blog about?

I noticed that Hervé Bizeul has been on a self-reflective flurry, pontificating on what defines a wine blogger’s philosophical imperatives or something. The point is we all wonder what to blog about at some point or another.

I thought it would be funny to share this pie chart that breaks down the content of most Winemaker Blogs and Newsletters.  Hopefully O’Vineyards blog and newsletters don’t feel like this. ;D

winemaker content pie chart I’m teasing of course.  But there are a lot of newsletters that quite predictably remind you the harvest went great, the wine is available through direct orders, and… well nothing else.

While more introspective winemakers like Hervé and me wonder if we should burden people with our daily chores, tales of the stuff that breaks down, worried scribbles about the weird mole on our backs… …. The most important thing is just to have fun and be yourself.  As long as you’re not treating your audience like a bunch of mindless wine-buying automatons, you’re doing a good job.

Here’s a more detailed version of the pie chart that includes a few more options:


  • Best harvest ever
  • Buy my wine
  • Sorry I haven’t been updating
  • It is hot
  • It is cold
  • The grapes changed color
  • I’m at an overpriced wine fair
  • I was mentioned in a magazine you don’t read
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  1. Graham Says:

    Perhaps we need more winemakers views on fig rustling :)

  2. Iris Says:

    loved your article – and I am sure I wrote already about all those items (and several times, because bloging for 5 years already, makes it sometimes difficult, to find “something new”).

    Luckily for us, there are the voyages (more exotic at Hervés with his Asia expansion, than my annual “back to mother” trips;-), the local feasts, visitors, smaller and bigger animals, the annual fire in the mountains, the never ending discussion about pesticides and other nice things in the vineyard and the wines, it may even happen to taste another winemakers product (or read his blog and spread the news) – I noticed, that among the roughly 300 articles I wrote over the last 5 years, the “strandgut” titled miscellaneous category held the biggest part:-).

  3. Iris Says:

    would have written more (and I loved Graham’s comment), but I have to write my next: “sorry I haven’t been updating” article;-)!

  4. mroconnell Says:

    haha, jokes aside, that video got 100 views in the first two days. ;D

  5. Twitted by DomaineLisson Says:

    [...] This post was Twitted by DomaineLisson [...]

  6. Iris Says:

    at least we know since yesterday, that winemakers shouldn’t blog about having weeds in their vineyard, if they don’t want to have a control from their AOC authorities…at least in the Beaujolais…

  7. mroconnell Says:

    Link, Iris?

  8. Anne Says:

    So right… Let’s take some “bonnes résolutions” today.. and try to meet them…

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