michel smith, christine ontivero, & francois druel
Michel Smith had a list of suggestions and requests. He thinks that winemakers who follow this advice will inevitably become better communicators and more interesting subjects for journalists.
His list was sort of numbered but I had trouble separating things (this presentation was after lunch ;D ) so I’m just going to list everything together as it appears in my jumbled notes:
Prendre conscience de son espace; you are somewhere but not anywhere
have a geographic, architectural, historical notion of where you are
you don’t have to be born in a place, but if you choose to live there, you should familiarize yourself
faire connaitre, faire savoir
osez forger une histoire, dare to create a story, how did you come to this place, what was it like before your arrival, how will you change the place, how will the place change you?
cherchez une coherence, seek coherence, a sensical, simple story, don’t overcomplicate
be aware of presentation but don’t overcomplicate
no gilding the lily
quality assurance, make good wine or else nothing else matters
be open to meeting your client
be open to meeting anybody
be open to your neighbors
regroup, become a part of the community
don’t talk shit about your neighbors, especially to journalists
never send a bottle to a journalist without a little note that says hello, also include price and mention any side projects you have going on (Interestingly, I asked Michel about his own winery the other day and he responded with all this information and took the time to have a conversation with me. He practices what he preaches!)
if, as Berthomeau said “le vin est delocalizable”, terroir is not. Lieu, terroir or whatever you want to call it is permanent and irreplacable.
don’t recite your story, share it. live it every time you tell it
speak of wine as if it is a child, unique and special
remember that journalists are just people, treat them like you treat other people and they will appreciate it; no red carpets, but a little human friendliness and hospitality, the same you would afford to anybody you’re going to work beside
At the European Wine Bloggers Conference (EWBC), Ryan Opaz talked about new web tools that allow people to tell stories more effectively online. I’ve embedded the video of his presentation below, his slideshow, a list of all the tools he mentioned, and then a couple attempts to use the tools.
WordPress.org – self-hosted blog with wordpress content management system. This is how I publish the blog you are currently reading.
Tumblr – Perfect for telling short stories with quick uploads or highlighting links/photos/media in an easy, aesthetic way. Might belong in the microblogging category.
Posterous Spaces– One post here and posterous will turn around and post your update everywhere (ie any blog you set up, any social media account, etc.)
Squarespace – A premium website creator that is apparently pretty intricate. For your typical 1000 € website that lots of wineries make, this makes just as much sense (if you have decent design sense) as hiring an outside contractor. Never used it myself though.
Facebook – duh.
Twitter – duh.
Linkedin – why?
Alternativeto.net – Alternativesto totally doesn’t belong in the middle of the microblogging slides, but SUCH is life. It’s awesome for finding new tools in any of these categories.
Google+ – awesome?
RSS/Podcasting explanation – Really Simple Syndication is a system that lets people know when you’ve updated your website. Podcasts are audio recordings that use RSS to appear in your mailbox or mp3 player or whatever everytime they’re released.
AudioBoo – ultra easy way to record audio and immediately publish it
vocaroo – quick audio recordings; sort of a poor man’s audioboo
viadeo – billing themselves as something like the French LinkedIn, it’s not surprising Ryan Opaz glossed over them. It’s very French and very business-y. But a lot of people swear by it.
adegga, vinogusto, winedemon – Ryan didn’t really talk about social media sites devoted to wine but these can be an important stomping ground for wineries to tell their stories. some sites like cellartracker really don’t offer that opportunity to winemakers, but others like Adegga allow for a lot of interaction and “ownership” on the part of producers.
Effort to use the tools
Animoto – I made an animated slideshow for my B&B with animoto. It was pretty painless but the free version is pretty amateur. It beats most of the ridiculously boring slideshow software I’ve seen, but it’s a far cry from the quality level I like. It’s great for a little slideshow for fun. I wouldn’t be proud enough to put it permanently on the landing page of my website. I bet the premium version is awesome though and it only costs like 5 bucks to do an unlimited number of videos for a month.
Dipity – I used this timeline tool and I think I should have used it for something else. I decided to start compiling a history of wines of carcassonne (upcoming book project), but I realize now that I missed the mark. This tool is really designed for contemporary, breaking news events. Or personal uploads. Regardless, here’s my first work in progress on the site.
Bundlr – I started using bundlr for an upcoming Carcassonne audio guide project which also ties into the geolocation presentation I’ll be giving at Vin 2.0 in Paris this December.
Storify – I tried to use storify to make something about the EWBC but it was already November and most of the tweets from the EWBC were already buried in the archives. Unless I’m missing something, storify is really meant to be used AS the event is unfolding. So I missed the opportunity to do one for the EWBC. But Wine Future Hong Kong was happening that day so I made a storify for it. The interface was very easy to learn and I’d say this whole experience was good. I like it. The finished product looked professional and was easy to read. And people loved my summary. It got a lot of retweets and attention. And it just involved me picking out my favorite tweets, photos and links (and I mostly pulled these photos and links from tweets too). And then it serves as link bait because everybody mentioned in your storify is proud that you cited them. Plus sometimes you get the opportunity to be pretty funny. One complaint: I didn’t realize that the URL wasn’t customizable so my hong kong wine future storify still has a soave italy url. Ooops.
The entire conference was themed around storytelling and we had lots of sessions about how to improve our storytelling. My session was devoted to actually telling some stories. I think it went really well and I’m hugely grateful to everybody who stood up to share a story as well as the hundreds of people who attended the session. And a big thanks to Brescia and Franciacorta who allowed us to share our stories in this marvelous venue, the Santa Giulia church, a place all-too-epic for a silly little blogger like me.
Summary of stories told
Name – title – time stamp in video
Ryan Opaz – Introduction – 0:01
Brief intro to the storytelling session
Ryan O’Connell – Judge a book by its cover – 2:00
I told a story about writing my book on the Cabardes wine region. And the help I got from my neighborhood winemakers. Or lack of help. Or in some cases ridiculous amounts of criticism they gave me. And the most hilarious criticisms. Spoiler: “Why is there an asian child on the cover of this book?!”
Brett Jones – Don’t let a prostate prostrate – 7:20
Brett shared a very moving story about how he handled the discovery of his prostate cancer. And his wine tasting on the fourth plinth at Trafalgar Square to promote awareness and early detection of prostate cancer.
Jason Kallsen – Feel the fear – 14:18
“The counterfeit innovator is wildly self confident. The real one is scared to death.” A good story about how Jason learned that Ryan Opaz was moving to Spain without any real plans. And how to create something beautiful we have to go out and embrace the scary world out there! The book he mentions is Steven Pressfield’s “The War of Art”
Anders Aberg – I bought a vineyard! – 18:20
The story of how a successful Swedish film producer bought a little property in the south of France. And how he was a bit surprised by developments of his first vintage. And how much his friends will lie to him about the wine being great! 😀 Follow his adventures in Swedish on his blog Livet i Languedoc.
Louise Hurren – Story of a ball of string – 22:25
Louise talks about how her life has intertwined with wine and drops some twine around the room with every step.
Agnes Nemeth – Bordeaux Lock Out – 30:32
This Hungarian wine writer talks about an epic trip to Bordeaux where everything goes wrong and she ends up treading through the muddy clay vines in the pitch darkness of night until somebody found her in the morning.
Wink Lorch – A Shaggy Dog Story – 39:01
Wink tells a hilarious story full of beautiful and irrelevant details about an American winery that does EVERYTHING possible to make their wine the best on the market. It’s fun to recycle and retell stories and embellish them and all that jazz. Wink shows us how it’s done. Read more of Wink’s serious work at Wine Travel Guides.
Magnus Reuterdahl – Archaeology tells a story – 45:04
This Scandinavian talks about the history of wine in Sweden and how some very old symbols come and go over time and how archaeology tells a story just as interesting as any person can. Read more of Magnus’ wine blogging at Testimony of the Spade.
Oscar Quevedo – Don’t challenge me -49:09
This winemaker in the Duoro Valley talks about how they tread grapes in the lagares and how he almost drowned as a child. And now, people battle in the lagar and Oscar’s near death experience has given him the power to win every time. Follow Oscar on the Quevedo blog.
Joao Roseira – En Memoire de Joe Dressner – 52:09
This portugese fellow decided to talk in French (which was hilarious and awesome) in a tribute to Joe Dressner the wine importer and unconventional blogger who recently passed away. I think Dressner would have loved the spirit of rebellion to Joao’s story and choice of language. He blogs in Portugese on gotaepinga
Thomas Lippert – Recovering from cardiac arrest – 54:50
Thomas suffered a major cardiac arrest and discovered the first EWBC online while he was in hopsital. His incredibly speedy recovery was partially fueled by a desire to attend that first conference and share with other people who love wine. A really touching story. More of Thomas’ blogging on winzerblog.de
How to find us
Domaine O’Vineyards, located in the North Arrondissement of Carcassonne, is just minutes from the Carcassonne train station, the Medieval City, and the Carcassonne Airport.
GPS coordinates: 43.259622, 2.340387
Wine, Dine, Relax at our Boutique Vineyard
Unique thing to do in Carcassonne
Wine Cellar. Winery Visits. Wine Tasting.
Wine & Food Pairing
North Arrondissement of Carcassonne
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910
Best by GPS.
Follow the signs to Mazamet/ Villemoustaussou using the D118. At the end of the last straight part of D118, you will come to a roundabout with the Dyneff gas station.
Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
Look out for the second road on your right, Avenue des Cévennes which curves up hill (about 1km) to Avenue de la Montagne Noire on the left.
At the last juction, bear left. the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
After another 500m you will see our red brick color building in the middle of the vines.