I noticed that Hervé Bizeul has been on a self-reflective flurry, pontificating on what defines a wine blogger’s philosophical imperatives or something. The point is we all wonder what to blog about at some point or another.

I thought it would be funny to share this pie chart that breaks down the content of most Winemaker Blogs and Newsletters.  Hopefully O’Vineyards blog and newsletters don’t feel like this. ;D

I’m teasing of course.  But there are a lot of newsletters that quite predictably remind you the harvest went great, the wine is available through direct orders, and… well nothing else.

While more introspective winemakers like Hervé and me wonder if we should burden people with our daily chores, tales of the stuff that breaks down, worried scribbles about the weird mole on our backs… …. The most important thing is just to have fun and be yourself.  As long as you’re not treating your audience like a bunch of mindless wine-buying automatons, you’re doing a good job.

Here’s a more detailed version of the pie chart that includes a few more options:

• Best harvest ever
• Buy my wine
• Sorry I haven’t been updating
• It is hot
• It is cold
• The grapes changed color
• I’m at an overpriced wine fair
• I was mentioned in a magazine you don’t read