Languedoc Wine Graffiti
Sunday, December 18, 2011
I’ve played a lot with graffiti in the past few months and it’s always been pretty popular. So I should probably post it here on the blog which is a tad more permanent than facebook status updates and tweets.
Sud de France launched an ad campaign with these posters that feature a model who might be eating a picnic on a dock… a picnic consisting of like 300 different products from the south of France including but not limited to an entire leg of ham. It looks like quite a picnic and she is pretty so you worry that she is eating all that alone (although it’s good to know she’s not annorexic).
Here’s the ad as it appears on the Sud de France website:
I floated a different version of the ad with a thought bubble explaining the concerned look on her face.
Then the other day I saw this TER train:
Normally the trains in the region say “Vivre en Languedoc-Roussillon” but you can’t spell vivre without ivre. So with one letter removed, the slogan goes from “To Live in Languedoc Roussillon” to “Drunk in the Languedoc Roussillon”. You have to love French and the efforts of this very inspired graffiti artist. I swear it wasn’t me.
And now the Outsiders are playing around with a new logo for our event at Vinisud.
You may have seen the images from Mai 1968 like these. Well it’s gone from “Nous somme le pouvoir” to “Nous somme la pour boire”. 🙂
