Soon, wine rockers around the world will be able to get a taste of the Barossa and Coonawarra regions of Australia with clumsy names like “You Shook Me All Night Long Moscato” and “Highway to Hell Cabernet Sauvignon”. I’m sad that people won’t need to pair my wine with AC/DC anymore (assuming they’ll pair AC/DC music with AC/DC wine from now on). But on the other hand, I could never pull off the sleeveless hard rock thing.
Hopefully fun gimmicks like this can get some decent wine into the hands of people who normally wouldn’t be drinking wine.
AC/DC can be a gateway wine for people. 🙂
This post is meant to dispel a rumor that is circulating about the CIVL’s three tier hierarchy. The rumor is that they have abandoned the hierarchy entirely. I was shocked to read this so I sent emails to their press agency and the folks at the CIVL that I usually deal with.
The short version is: The CIVL is still pursuing its three tiered hierarchy. A press agent has spoken with Jerome Villaret, director of the CIVL, and the project is still underway. They are currently waiting on all the AOCs to decide what family they want to commit to.
I’m at the London Wine Fair right now so I will try to make time to communicate with Monsieur Villaret and let you know how that goes.
Here’s the email I received denying the rumor:
Ryan,
Après discussion avec Jerome Villaret, je te confirme que la segmentation est bien en route pour les AOC du languedoc avec les trois étages. Le travail est maintenant dans le camp des appellations qui doivent se déterminer et s’engager dans une famille. Jerome t appelle demain pour te donner des précisions sur ce sujet.
A ta disposition
Marie Gaudel – Clair de Lune
Here’s how the rumor started as far as I can tell:
Well, Jancis, by the time your fingers had stopped tapping this article out, the CIVL project appears to be dead. There has been so much reaction to this senseless, dirigiste and political proposal, that the email fibre optic cables down here have been smoking. The proposal has been both rejected by local Syndicats, by growers and in fact was probably illegal anyway, as it’s only the INAO who can propose Grand Cru/Premier Cru status. Talk about proposing out of turn! Nul points!
Re reading this post, I see that the poster (Graham Nutter) probably meant the project was getting a lot of flak. I don’t think he meant that the CIVL had abandoned the project. But it was interpreted and retweeted and facebook status messages were updated and what have you. And things spun out of control.
I think a lot of people want to see this project go away, but I assure you that very good sources say it troops onward. There will be grands crus and grands vins du Languedoc sooner or later and the CIVL will be doing it their way.
It’s easy to find the GPS coordinates for Domaine O’Vineyards ( 43.259622, 2.340387 ) and I want to write a how to for other vineyard and winery owners who want to post their latitude and longitude online.
If you own a GPS navigation system and you’re standing on your property, you can use the nav system to find your GPS coordinates. However, instructions vary based on the machine you have. Instead, I’m going to walk through how you can use Google Maps to find your longitude and latitude.
Why GPS coordinates are important
Wineries and vineyards typically have unusual addresses which might be hard to find on common sat nav systems or mapping websites. To make sure that your guest can find you, think about finding your exact GPS coordinates and posting them on your site along with your address and phone number.
Type the address of your vineyard or winery into the search bar and click on “Search Maps”.
As you can see from the screenshot, google maps will find the address or something close to it on their map. If perchance Google has found your exact location, you can skip to step 4. Otherwise, we’ll go to step 3 in order to pinpoint the exact location of the vineyard.
Step 3 – Pinpoint your exact location
Try to use the satellite images on google maps to find the exact location of your vineyard or winery. When you find the exact location, right click on it (click on it with the right mouse button). A menu should pop up. Left click (click normally with the left button) on the “center map here” option.
This will recenter the map to the exact location of your vineyard or winery. Now we can get the exact GPS coordinates.
Step 4 – Getting your latitude and longitude
If you look in the top right corner of the map, there are buttons that say “Print” “Send” and “Link”. Click on “Link”.
Copy the text that is highlighted. This URL address will allow you to link directly to the map you’re looking at which is centered on your winery or vineyard. It will also contain the GPS coordinates of your vineyard! To copy text, go to the edit menu and select “copy”. This will copy the highlighted text into the computer’s memory. Now go into any text document like word or an email platform and select paste from the edit menu. This should paste the URL address into your text document.
See the bit I put in bold? It’s your GPS coordinates. The first number is your latitude and the second number (after the comma) is your longitude. In this case, my GPS coordinates are 43.259812 2.340689
Ta da! The most observant of you might notice that the latitude and longitude are actually different than the ones I mentioned on my contact page and at the top of this page. The truth is the first four digits are what matter the most. The last few get more and more specific. Make sure you’re close enough to be useful to your visitors! Don’t get caught up in pinpointing yourself to the nearest inch or centimeter.
Just went through a hugely informative slide show about marketing French wine. Lots of information. Lots of charts. Infographics. It’s all about the digitization of the wine trade. They look at the influence of ecommerce and digital marketing on the wine world.
I highly recommend that French speaking wine professionals take a swing at reading this entire slideshow which was put together by Nadine Couraud, Estelle Neveu, Clémence Coppey, Mathieu Venet, Luc Bourcier, Vincent Tessier et Thierry Pires from the MBA MCI Part Time 2011 program, in the Pôle e-Business de l’Institut Léonard de Vinci. Found this via Bourgogne Live.
If you’re a winemaker, maybe it’s more important to just skim it and note some of the websites that get listed. Especially in the e-commerce section. Maybe there are some leads you can follow up on.
I know they miss a couple of things, and the entire study is very franco-centric, but it’s an admirably large collection of information. Bravo to the team who did this.
80% des viticulteurs, experts, marchands de vins de Californie interrogés par le WineIndustry Financial Symposium Group en 2010 déclarent utiliser Facebookprofessionellement (Vs 46% en ‘09)
En France, les interprofessions sur les réseaux sociaux:
« Il faut des occasions de montrer que le vin est quelque chose d’accessible » – J-M. Guiraud (InterRhone)
Le vin sur Facebook
Marketing-Communication > Réseaux sociaux
Some people say that adding your website to relevant directories will help Internet surfers find your website. Not only can they find you through the directory, the links can also help search engines figure out what your site is about. This second part is only true if you use really relevant directories.
I’ve previously written about regional directories. I might add a few wine specific directories.
Well curated directories like AllTop are divided into dozens of highly specialized blog categories. I’m really honored to be included in the top wine blogs. The directory has very few winery blogs and TWO of us are Languedoc producers (the other winemaker is Iris).
O’Vineyards was also featured in the World Wine category of TripBase’s blog directory. Another honor. A quick look at the other blogs mentioned makes me feel like I’m in very good company. This sort of well-curated blog directory or award listing is very helpful.
WineBlogger is a project that has very specific categories for different wine blogs. This sort of specific categorization means that search engines (and users) will know a lot more about your site. Not only is my site about wine, it is commonly associated with these other websites that use the same types of words (typically in a winemaker’s vocabulary).
Vinography tries to keep a list of all the wine blogs out there. You have to be running for a while with regularly updated content.
The Winery Website Report has a “complete list” of wineries, but their submission form requires you to put a US state so I guess it’s not for wineries outside of the US.
And I’ve slowly but surely been working on this problem in my spare time. What is the perfect winery website? What should be on the landing page? And how should the rest of the page be structured?
Keep it simple
“If at any time you find yourself tying the ring to a dog’s collar, stop”.
–Oscar’s advice on how to propose marriage, The Office
Never Said About Restaurant Websites doesn’t only offer chuckles. It also offers a guide to making less horrible restaurant websites. Their perfect site has all the key information on the landing page. The site should preferably be tiny. The key information includes location, opening hours, reservation policy, and a downloadable menu.
Keep it simple. Any time restauranteurs think they should include a short flash animation, blaring music, a winding manifesto about why the chef became a chef, or anything like that, just stop. Count backwards from 10 and walk away. Almost everybody who googles a restaurant’s website will specifically be looking for location, opening hours, reservation policy and a copy of the menu. If that’s not on the landing page, you lose.
But here’s the rub. What is the perfect information for winery websites?
The most crucial information
As far as I can tell, the most crucial information for every winery website is:
Contact information
Location
A list of wines (with photos of bottles or labels)
I think from here, a visitor should also be able to access detailed information about each wine including varietal composition and a description (and from there, information about each vintage).
Also from here, the visitor should be able to access more information about where the grapes come from. Describe the vineyard, climate, geology, and culture.
History is a place where you can talk about yourself. Try to keep it short.
If you ever find yourself making a flash animation, stop. 😀
This will create a tiny, simple website full of useful information. Now, how to layer that information?
Specific information
People who want more specific, deeper information are generally more willing to click around the website for a minute in order to find that info. But don’t bury the information too deeply or they will lose patience.
Jefford writes, “If you’ve just spent €700 on a bottle of Clos du Mesnil and have made the effort to look at the website, you may want to know the history and geology of the vineyard, you will probably want to understand why fermentation in wood makes this wine different from its peers, and you may be intrigued to hear why a company which always claimed that ‘blending was all’ now produces not one but two single-vineyard Champagnes.”
Of course, this is true. Even my 28 Euro Reserve is priced high enough that people might want to know exactly why it’s 28 euros and not 10. But that’s deep information. It shouldn’t be landing page info. People who want this level of depth are willing to click around a bit to find out more about the Reserve. In my current design, from the landing page, they can get the basic varietal composition of the reserve and a picture of the bottle in one click (the “wines” tab). They can get detailed description of the fermentation process, aging, and tasting notes with a second click.
Similarly, professionals tend to be slightly more patient. It’s their job, so they’ll stick with you longer.
So hopefully this gives you some guidelines about how deep to bury information. The more specific a piece of information or the more “in-depth” it is, the deeper you can bury it in the site. Basic, common information should be on the landing page or one click away. More indepth info can be two clicks away. Really specific info can be three or four clicks away. And so on.
All that said, there are several reasons why you might want to deviate from this model.
Make some choices
There are several potential audiences for a winery website. You can’t cater to all of them at the same time. You’ll have to choose who your website is designed for.
Types of people visiting my site (sort of in order of popularity):
A drinker who is just surfing the net
A journalist who is looking for additional information
A fan who is just checking in
A tourist who is trying to visit you IRL
A supplier trying to sell you a service or product
A drinker who wants more information before purchasing
A drinker who wants more information before consuming.
A sales person looking for promotional material / tech sheets
A retailer or restaurant trying to find your wine
An importer or sales agent trying to contact you
Now when I look at that list, I feel like there are vastly different goals. Pretty much everybody is seeking information. But the nature of that info varies a lot.
Obviously, you can ignore some people straight away. I don’t need to think about suppliers trying to sell me new barrels and stuff. They’ll find a way to contact me even if its buried in the most remote part of the website imaginable. And it’s their job to find that information so they’ll persist.
There’s an instinct to cater to the most common visitors while ignoring the less frequent visitors. However, while importers only visit the site rarely, those are very important visitors. So you can’t just ignore the less frequent visitor types.
Ultimately, you have to make some choices. Make your own list with your own priorities. I’ve made this list based on my experiences online so it’s a bit idiosyncratic. For example, tourism is an important part of our business because of our proximity to Carcassonne, our ability to speak English, and our personalities. While tourism is a priority of ours, most winemakers will not value it as much. So make your own list and it will be easier to make choices, especially about the landing page.
Archetypes of Winery Websites
I think there are several models that can serve as archetypes of winery websites. Ideals or extremes. Some of these work better than others, in my opinion.
E-Commerce winery website
This winery website operates like any other e-commerce site. It is owned and operated by a winery, but it feels like amazon.com. Every page reminds you to take advantage of a special offer available for a limited time only, free shipping for orders over a certain amount. Every part of this site is designed to push visitors toward the credit card confirmation page.
I’m not a huge fan. It’s especially difficult for small wineries to make it this way. For a successful e-store, you really should have a whole range of products. But there are some people who like it this way. And obviously, this model ignores most of the rules of good site design that I talk about above.
Trade site, All business
Some wineries have a site that is clearly designed for people from the trade. There might be a beautiful page set up to show who distributes their wine in each country (or in the case of the USA, each state). This is exceptionally practical for restaurants and retailers that wish to carry the wine.
There will be tech sheets for every wine. A different sheet for every vintage. There are downloadable and printable shelf-talkers in multiple languages.
Sometimes these sites even require login information which the winery will only hand out to paying wholesale customers.
Winery: The Movie
Wineries will very commonly make websites that are more about “expanding the brand” than about informing visitors. You’ll sit through a long flash animation and then have to wrangle with an unexplainable interface to find even basic information.
This is generally annoying. In rare cases, it can be executed very well. In those rare cases, it’s still an acquired taste. For example, I like the Bonny Doon website despite its reliance on Flash and its whimsical nature. It strikes a good balance. And it offers all the information I eventually want in a format that’s novel without being tooooo contrived. But even good sites like this get poor ratings from some web surfers because they are a little trying if you’re not in the mood.
The blog you’ve never tasted
A lot of winery websites (like this one) are more famous than their corresponding wines. Many of the people who visit this website have never tasted my wine. They just assume it’s good because a lot of people say so, and I seem like a nice guy.
A website that knows some readers are there for the blog and not for the wine can take liberties about what it displays on the landing page. Many of my visitors don’t actually care where I’m located are what my labels look like (because they just read this blog while they’re bored at work or because they’re wine professionals that read technical articles like this one).
On the other hand, a customer who has already bought and is on the verge of consuming wants more practical information like pairing suggestions and tasting notes (caveat: don’t bore them to tears with generic tasting notes that have so many nouns and adjectives they could actually be describing every wine on the planet mixed together)
That’s just the first two people on my list. They’re fairly similar and yet they already have different information demands. Do you put it all on the landing page? I don’t think so. You have to make some choices.
“I wish this website would devote a lot more space and effort to a ‘welcome to this website’ paragraph that no one will ever read instead of prominently listing their hours of operation.”
I criticize a lot of websites for having ugly landing pages with cheesy flash animations, loud music, and no useful information.
It’s easy to cut out the flash animation and loud music… but what constitutes useful information?
One important story that should be included in every winery website is a biographical history section. But how do you write that history? How do you convey the right information? And how much is too much?
Writing your history
People want to know about your history, but they will only remember things that are really unique and notable. You don’t need to put this information on the landing page of your website. It can be safely tucked away in a “Biography” section or “About” section.
And keep it short. You can include a manifesto hidden deep within your website, if you must. But there should be an easy to read, brief biography somewhere close to the landing page. If you have trouble keeping the bio short, visit ten other winery websites and delete anything in your history that also appears in their history.
The fact is almost all winery history sections fall into two categories “we’ve been making wine for x generations in the proud tradition of Lord Soandso of Somethingrather” or “I’m passionate about wine so I started making it y years ago and it’s been hard but worth it.” Unless you have something really special to say, this is the part of the website that people will forget ten minutes after reading it. So only say the special stuff.
And again, it doesn’t have to be on the first page. Even though you think your story is super interesting, people might be more interested in accessing basic information about your wines, where they’re available, and what food they go with. So writing a website is about balancing all this information and presenting it in a convenient way for the impatient Internet surfer.
How O’Vineyards handles it
I try to show our personality on every page of the website. The closest thing to a concrete biography is currently located in the “wines” section that talks about our winemaking. But you’ll also learn a bit about my philosophy on tourism by clicking on the “visit” section. There used to be a “Bio” section about our history, but I merged it into wine because it’s more useful there. Still debating this one internally and you might see me move it around more in the future. But it’s not very long and it’s certainly not the landing page.
It feels like there are suddenly a ton of wine merchants that specialize in the Languedoc-Roussillon. Obviously I’m pretty happy about that, so I’ve made a list of these wine vendors who are focused on the south of France.
I think the Languedoc Roussillon is ready for this sort of specialization. At least the suppliers are. We have sooo many high end, small production wines that need this sort of merchant with a strong regional focus to find the best wines at the greatest value. And the wine-buying public is learning more and more about our region every day. So eventually, these sites might have the same opportunities as sites that specialize in smaller regions like Bordeaux and Burgundy.
I do wonder if the businesses need to distinguish themselves a little bit more. Being regional specialists might not be a unique selling proposition, as evidenced by the emergence of sooo many competitors in such a short time. Maybe this is why so many of them blog. To give them a personality that separates them from the competition. Or to get better search engine referencing. But at the point where they all blog, is that really setting them apart? Or is it just keeping up with the Jones’s? And is it effective at all with sorely out of date blogs like Terroir Languedoc’s (last updated in 2009!! Gemma!! Take that off your front page navigation ;D )
Perhaps Midi Vin is doing it right since they’re not JUST blogging. They’re actively participating in the online and offline wine community. I see Sylvain and his colleagues at wine fairs and conferences and producers all the time (not to mention they’re sponsoring VinoCamp Languedoc).
I guess a lot of these merchants expect their portfolio to set them apart too. They can try to be the person who unearths the best quality and hardest to find wines at the lowest prices. But this is tough. The only way to judge who is best is for an extremely devoted customer to shop at all six places. And the chances are that each of these merchants has a couple coups de coeur tucked into their portfolios.
And a last observation, why don’t any of them carry my wine? I don’t want to pat myself too much on the back, but it seems like it might be a decent idea to contact all the active Languedoc Roussillon winemaker blogs.
But anyway, I’m pleased at their combined enthusiasm. I hope it works wonderfully for all of them. And I encourage these regional pioneers to keep on working the local angle. And innovate new ways to bring our wines to light.
Influence on other businesses
I think it’s safe to say that these businesses are influencing other merchants to adopt more regional focus in their portfolios. Even our own UK importer, Naked Wines, might be influenced by the practices of these more specialized merchants. When the site launched, they had hardly any Languedoc. Now, they now carry a whole range of Languedoc wines and their customer base is becoming more and more familiar with the area. Which in turn generates interest in finding new wines from the area and drinking even more Languedoc. Good stuff!
Basically, La Conf is unhappy with the way the CIVL spends its money. They characterize the expenditures as opaque, wasteful and overly representative of large-scale wine producers. They refuse to pay any more and demand that past dues be reimbursed.
The immediate question is why they don’t just abandon the CIVL. But it’s not that simple. While they can opt out of the the CIVL cotisations by making table wine or vin de pays (or even IGP wine I think), AOCs are a different story. For example, as a producer of AOC Cabardes, I have to pay a few Euro per hectoliter to the Cabardes ODG (the office that runs our AOC).
And the Cabardes pays over 1 Euro per hectoliter of that to the CIVL who represents the interests of all the appellations (more on this below). In other words, if an individual in the Cabardes region wants to make AOC wine, that individual will be contributing money to the CIVL.
It’s true that I could just stop calling my wine AOC if I vehemently disagreed with the CIVL. But I am sensitive to the fact that some winemakers have older properties and have been producing an appellation wine for generations. It’s almost their cultural right to keep making the same wine under the same name. Whereas organizational bodies like the CIVL are relatively young (the CIVL was created by a regional decree in 1994; other bodies like Sud de France Export are even younger).
La Conf is angry because they feel that they cannot make Appellation wine without paying the CIVL and that this money is used to promote high-volume wineries more often than it uses the money to promote small, indie winemakers. And they can’t stop funding this group without taking Cabardes off their label or drastically rewriting their AOC charters and having them re-approved by the INAO.
My thoughts on La Conf’s objections
For the sake of my readers, I’ve summarized my views in a list. For those without the time or English skills:
It’s not a HUGE deal.
The CIVL does a pretty good job representing small producers
This issue should be debated in-house at the AOC, not publicly with the CIVL
You can read the details below.
Is this a big deal? Not really.
The first thing I should point out is that this seems like an issue being blown out of proportion. La Confédération paysanne de l’Aude or La Conf is a group of small scale producers who feel ignored. By definition, this is a small scale problem. I get pretty plaintive sometimes too and I rattle on about how I’m a due-paying member. But the dues are paid per hectoliter. So a small producer like me is paying something in the order of 80 Euros to the CIVL each year. Not a huge deal. Unless you’re a larger scale producer. But then… you wouldn’t feel unrepresented.
Does the CIVL ignore low-volume wineries? Not really.
This is a legitimate question, but I’m actually going to side with the CIVL. While it’s true that a lot of their promotional efforts have a more visible direct impact on large-volume wineries, it’s not the CIVL’s modus operandi. They’re not Captain Planet villains intentionally trying to steal money from small winemakers.
Sometimes, it definitely feels like they care more about the big boys, but that makes sense. The CIVL isn’t allowed to play favorites. They’re supposed to promote the entire region at once. Or an entire appellation at once. If you come up with a great idea for just your vineyard, they’re not supposed to help you with that (that’s my understanding). But they can do an event that promotes a whole region like putting Languedoc wine billboards in the Paris subway (totally made up example).
The most visible projects are often the ones that target the general public (like my subway billboard example). Creating regional awareness with the general public increases shelf value at supermarkets. But that billboard probably won’t inspire as many devoted wine lovers to buy a 20+ Euro bottle of wine from the region. So, to this extent, some of the CIVL’s most visible efforts help big boys more than small wineries.
But other times, I feel that the CIVL is trying to showcase the fact that our AOCs have small elite producers. It’s just hard for them to do that because they’re not allowed to play favorites.
I do feel them actively trying to find better ways to spend their money. For example, this year, they’ve changed the way they alot money to appellations. In the past, the amount of subsidies and help you could get from the CIVL was proportional to how much AOC wine you produced (and thus proportional to how much you paid them). Now, they’ve removed this restriction and simply award subsidies and loans to the best projects presented to them. This is hugely beneficial to small appellations like the Cabardes and it’s actually a major set back for larger appellations like the Corbieres. Now, money goes to the most deserving project instead of falling to the biggest wine producing area.
And we have been successfully working with the CIVL to fund just such a project. I don’t want to divulge too many details until it’s all official, but it should be really fun. We presented a solid, uncanny idea to promote a small AOC and they were all about it.
And even though I named the Corbieres above as an example of a big appellation, you shouldn’t worry about them. Because they presented a creative project too. The Corbieres is pushing for an extensive web presence, with a facebook page, twitter account, and all that jazz. They crowd sourced a new logo for the Corbieres and all kinds of cool stuff and the CIVL is helping to fund that initiative.
And full disclosure, the CIVL is sponsoring VinoCamp this weekend under the title “Les AOCs du Languedoc” and “Corbieres” in particular. This is a drop in the bucket (a few hundred euros) but it shows that they’re open to spending money on reaching specialized small audiences of wine lovers. This sort of event will not increase supermarket value for the big producers. This is the sort of sponsorship that will help inspire the purchase of premium bottles from small producers because it’s a small targeted audience.
Should we blame the CIVL? Not really.
Even if you disagree with the CIVL’s spending policies, should you really be blaming them publicly? Who forces us to pay part of our AOC money to the CIVL? Technically the winemakers of each appellation force themselves. We get to make our own charters and enforce our own rules. Each AOC gets to self-regulate to a great extent. The INAO is a national body that approves and oversees the enforcement of those rules, but the laws themselves are generated by the winemakers who are also the subject of those laws. So if we (the members of Cabardes ODG) really wanted to, we could agree to stop paying the CIVL. There would probably be a big backlash from the CIVL, other appellations, regional government and even the INAO. But I’m pretty sure it’s feasible. I think Fitou did this? Feel free to correct me if you know better!
While I understand La Conf’s complaints and I get similarly whiney about some CIVL initiatives (see Grands Crus du Languedoc), I think the proper channel for that debate is within the ODG. If an AOC-producing winemaker really feels that their AOC’s money should not be shared with the CIVL, they should take that up with the AOC (where they are a voting member) and not the CIVL which really can’t be expected to give back the money they have already spent.
I’ve got an analogy. As always, my analogies are overstretched and potentially offensive to everybody involved. So here it goes! Imagine you live in a democratic country and pay taxes there. And you realize one day that your country spends lots of money on healthcare. You’re a scientologist or something so you hate some of the medical practices that the government is paying for with your money. The way I understand it, you should go to the government and demand change. What you should not do is go to the hospitals and start yelling at the nurses and demanding lots of money from them.
If you’re concerned about changing things, you go to your self-regulating ODG and fight for change.
By fighting this battle with the CIVL instead of within the ODG, you drag everybody’s name through the mud. The winemakers look petty. The organization looks corrupt. The region looks doomed. I feel like this isn’t the best way to handle grievances with the way promotional money gets spent in the region. And Lord knows I have grievances.
This is a slightly ironic view to hold… since I’m blabbing about it on the Internet instead of in a private email to Robert Curbières and his colleagues. But this is just a blog and La Conf seems to be intent on taking the CIVL to court. Also, I try to acknowledge that both parties are putting forth some effort. Their intentions are good in both cases. And both efforts are fundamentally flawed in some ways. But at least there’s effort.
Kids throw daddy’s wine out the window. But it turns out to be an unbreakable bottle!
For folks who aren’t savvy enough to recognize the trick, this is a PET bottle. Recycable plastic. They have a shelf life of two years, they’re very recycable and I think they’re cheaper once the winery is tooled to use them.
It’s nothing that I can use, but it’s cool to see they’re being adopted by supermarkets and viral videos ;D
How to find us
Domaine O’Vineyards, located in the North Arrondissement of Carcassonne, is just minutes from the Carcassonne train station, the Medieval City, and the Carcassonne Airport.
GPS coordinates: 43.259622, 2.340387
O’Vineyards
Wine, Dine, Relax at our Boutique Vineyard
Unique thing to do in Carcassonne
Wine Cellar. Winery Visits. Wine Tasting.
Wine & Food Pairing
North Arrondissement of Carcassonne
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910
Best by GPS.
Follow the signs to Mazamet/ Villemoustaussou using the D118. At the end of the last straight part of D118, you will come to a roundabout with the Dyneff gas station.
Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
Look out for the second road on your right, Avenue des Cévennes which curves up hill (about 1km) to Avenue de la Montagne Noire on the left.
At the last juction, bear left. the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
After another 500m you will see our red brick color building in the middle of the vines.
