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Business Insider FINANCE . June 26. 2014.
3 Ways That Winemakers Trick You Into Paying Too Much
Unless you’re a wine connoisseur, finding the right bottle can be tricky. It’s generally accepted that the more expensive a bottle of wine, the better it is.However, Ryan O’Connell fromNakedwines.com says belief is prompting winemakers to up their prices, sometimes unreasonably so.
Nakedwines.com is a customer-funded winery that helps independent winemakers set up a business.
O’Connel, a marketing manager-turned winemaker says that the day he entered the production side of wine, he began spotting patterns — ways that winemakers could potentially take advantage of consumers.
Here are three main indicators he gave us to tell whether or not you’re paying too much for a bottle of wine.
1. Award competitions
It doesn’t take much to convince the average wine buyer that a medal means high-quality.
“In the industry, we all know that medals and competitions of that sort, especially in the U.S., are pretty much luck-based. So many competitions award medals to 80 percent of the entrants, that it’s just kind of a money machine for the people running the competition,” O’Connell says. “Those medals are worth about as much as the blue ribbon on a PBR.”
He says that large production wines can pay a lot of fees to rack up awards in easy competitions. Good indicators of a trustworthy wine competition include locality, a diverse panel of judges and a low percentage of awards. Several good competitions O’Connell mentioned were the North Coast Wine Challenge and the International Wine Challenge.
2. Bottle packaging
Like most products, winemakers can get away with higher pricing just by spending more on the packaging. To tell if you’re paying for the packaging or the wine, O’Connell recommends feeling the weight of the bottle first. He says some companies use heavier bottles to make people subconsciously spend more.
Another embellishment winemakers add is the punt, or the indent on the bottom of the bottle. Luxury wine punts usually measure about 1.5 inches, which means more money spent on design. Although larger punts make for more stable shipping, O’Connell says it’s a pretty good indicator of how much effort was put into the packaging.
Even things opacity and color of the glass can cost extra. O’Connell says once you’ve noticed the differences once, it becomes easier to pick them out in the store.
“If you’re buying wine for $10-15 and it’s got expensive packaging, you’re probably putting more money into the packaging than the grapes. If you spend $100, then there’s a fair chance that the winemaker just spent a ton of money on the fruit, AND a ton of money on the packaging,” he says.
3. Regional acclaim
When buying wine from a famous region, you’re paying for the region’s brand just as you’re paying for the bottle.
“If a region is really world-famous, then it’s probably spent a lot of money achieving that world fame,” O’Connell says. “Then everything gets more expensive as a result of that marketing expense.”
Not that those regions don’t deserve their reputation. But O’Connell believes that it’s hard to extricate the costs of the marketing from the costs of actual wine production.
As a work around, O’Connell suggests finding a region nearby that makes a similar style of wine. You may end up paying a quarter of the price you’d find for a celebrity region.
For beginners, find some local wine stores. Talk one-on-one to winemakers who can open up some bottles and let you taste their wines. Once you familiarize yourself with the different regions and their tastes and prices, you’ll be able to better understand what you’re getting with your money.
Read more: http://www.businessinsider.com/3-ways-that-winemakers-overcharge-2014-6#ixzz36lehdBe0
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Wine & Food pairing for a “Boeuf en Daube”
Is “Boeuf en Daube” prettier that “Beef Stew?
Follow the following steps:
1. Marinate in One bottle of O’Vineyards O’MG 2011 for the whole night.
One kilo of Beef cut in cubes
A “bouquet garni”: Thyme, Rosemary & Sage
salt & pepper
Four medium potatoes
a hand full of seedless olives
3. Use a steam cooker and cook everything until it steams then for an hour at medium heat…This dish gets even better cooked twice!
Enjoy that Boeuf en Daube with another Bottle of O’MG … or any bottle of O’Vineyards Red Wine … available at Naked Wines UK and US! Bon Appétit!
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1 Trah Lah Lah 2006
1 Trah Lah Lah 2007
1 O’Syrah 2006
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6 OMG 2011
1 O’Muse 2012
1 O’Chasan 2012
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3 O’Syrah 2013
6 O’Muse 2013
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Prestigious Sommeliers International September 2013 issue Review:
O’Vineyards Proprietor’s Reserve 2007:
“Serve it at 16°C.
color: Black hue, purple
Nose: rich, very aromatic, dense, spices, blacberry, violet, peony, garigue, white pepper, cinnamon
Palate: pure straight at first taste. Very good amplenes, Spices, freshness and density in the finish
Match with food: grilled wild boar, Prime rib, marrow bone
This is a strange year with NO Spring. One day in June…. we just switched the heater to the Air Conditioner… and it looks like we will not have an Autumn!!!!
Anyway, while Joe is harvesting and making the 2013 wines, I want to get into the Holiday spirit and offer our Clients a Special on O’Vineyards Fine Wines!
Enjoy our older vintages dating back to 2005 at today’s prices!
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Fine Wines dating back to 2005.
Proprietor’s Reserve: 28€ per bottle.
AOC Cabardes. Varietals: Merlot – Cabernet Sauvignon – Syrah
“Serve at 16°C. Ageing (good to):2020.
Black hue, purple
rich, very aromatic, dense, spices, blacberry, violet, peony, garigue, white pepper, cinnamon
pure straight at first taste. Very good amplenes, Spices, freshness and density in the finish
Match with food: grilled wild boar, Prime rib, marrow bone”–– Sommeliers international Magazine –
Stranger Stranger: 28€ per bottle.
Our Reserve 100% Merlot. IGP Vins de la cité de Carcassonne
varietal : 100 % Merlot
Les Américains: 18€ per bottle
AOC Cabardes. vintages available: 2005 – 2006 – 2007
varietals : Merlot – Cabernet Sauvignon – Syrah
“Delicious… My favorite… richly extracted, smooth brambly fruit,
smoke, pepper, herb, crunchy tannins… an expressive finish
that promises to develop...– Henry Teitelbaum. Wall Street Journal Europe –
O’Syrah: 15€ per bottle
IGP Vins de la cité de Carcassonne. Varietals : 100% Syrah
“Quite a bloody nose with damsons by the bucket load. Richly spiced. Very ripe abundant fruit underlying some green pepperiness. Determined tannins” – Tamlyn Currin, JancisRobinson.com –
Trah Lah Lah: 15€ per bottle. IGP Vins de la cité de Carcassonne
Varietals: Merlot – Cabernet Sauvignon
“Pure fresh ripe plum and berry on the nose, and sweetly meaty on the palate. Vibrant fruit, fleshy and rounded”– Tamlyn Currin,JancisRobinson.com –
O’Podium: 12€ per bottle. IGP Vins de la cité de Carcassonne
Varietals: Merlot – Cabernet Sauvignon. Produced only in 2005.
“The humble consumer is able to discover for himself how ageing a wine in French oak, American oak or no oak at all affects the flavour of a wine.” – Juliet Bruce Jones MW –
O’Muse: 12€ per bottle. IGP Vins de la cité de Carcassonne
“Merlot and Cabernet Sauvignon and Syrah that could stand its ground in structure and boldness while still showcasing dark fruit, berries and freshness” – Ryan O’Connell, Winemaker –
O’MG: 10€ per bottle. Vins de France
Varietals : Merlot – Cabernet Sauvignon – Syrah
“… Fruit, spices, with a silky tannic wine with a bordelaise charisma. This is a nice aromatic wine that can adapt to a variety of different dishes. It can be drunk at room temperature or slightly chilled, in any season.” – Georges Gracia, Master Sommelier – Maitre Somelier –
O’Chasan : 10€ per bottle. Vins de France.
The only O’Vineyards white wine. Varietal : 100% Chasan
Our first vintage, O’Chasan 2012 is almost sold out!
2013 mixed case at Discounted price
Order now. Collect June 2014. Total 132.00€. Pay 92.00€. You save 42.00€
6 bottles O’Muse 2013
2 bottles O’Chasan 2013
4 bottles O’MG 2013