TripAdvisor users who look for “Things to Do” in the Languedoc Roussillon region are presented with a top 3 attractions list, and Domaine O’Vineyards is the number 1 attraction on that list!  We also placed #1 on the complete list of 174 things to do in Languedoc Roussillon.

What is TripAdvisor

TripAdvisor is the world’s largest travel review site.  Anybody with the Internet can log in and review attractions, accommodation, restaurants and so on.  A lot of hotels and B&B places study their tripadvisor reviews religiously because your rating on this site can make or break a business.

How did we get listed

A very friendly Irishman took our winery tour in 2010 and he had a really good time.  After the wine tasting, he told us that he would give us a really good TripAdvisor review, and I had no idea what he was talking about.  On June 15, 2010 (just 14 months ago) this friendly Irishman posted a review of O’Vineyards on the site.  We had no engagement with TripAdvisor at all.  No cost.  We just kept operating our tours as we always did and suddenly we got this cool feedback on a review site that, at a glance, seemed like a pretty big deal.

A couple of months later,  I was nearing the end of a tour when somebody mentioned that this was as awesome as promised on TripAdvisor.  Now that was interesting!  So we started asking everybody how they found out about us.  Today, one year later, we see that TripAdvisor is one of our best sources of clients.  They’re ahead of the Office of Tourism and tied with all the local B&Bs, cottage rentals, and hotels that we work with (combined).  That’s an outstanding statistic!

And it’s a self-enforcing feedback loop.  The clients we get from TripAdvisor tend to know exactly what to expect because of the level of detail in the reviews.  That means they are easier to please because they have realistic and informed expectations.  And then they go back and review us on TripAdvisor, further adding to the detail available on the site and increasing our rating.  So in just one year, we’ve become the number one attraction in the entire Languedoc Roussillon!

Additionally, the feedback we receive from the site has not been empty praise.  By listening to people’s reviews, we actually learned what people like most about our tours (and by deduction what parts people didn’t really care about).  We were able to shift our efforts to emphasize the elements that people like most.  I’ll write about this more in the future, but it’s basically the subject of my who visits vineyards post.

What’s next?

I think it’s a travesty that I’m one of the only vineyards listed on TripAdvisor.

One of my guests this year (coincidentally, somebody who found us through TripAdvisor) suggested that I start getting vineyards and domaines onto TA and helping them use the site.  So that’s our next big step.  After harvest, I’m going to see how many Languedoc Roussillon vineyards we can get on the site.  With something like 3000 wineries in the region, I’ve got my work cut out for me!