Micro-blogging time. We visited Freixenet outside of Barcelona and it was enormous. My whole production fits ten times in each of their individual wine tanks.
But the most interesting thing is that they make really good wine other than the very drinkable, very affordable black label. They’ve got some “micro-cuves”, again: thinking of my entire vineyard as a micro-production, that are superbly worked. But these smaller quantities never really make it out of the region so you should try to visit the winery when you’re in Barcelona. If you like sparkling white, they use Methode Champenoise and it’s delicious.
Now off to Alimentaria!! Looking forward to see what Catavino has in store for the rest of the trip.
PS – The Cava Choo Choo is a train ride through Freixenet’s massive James Bond villainesque underground complex. It is the scariest parts of Universal Studio’s The Big One ride mixed with the most exciting robotic arms and scientist encounters from Half Life. It could beat the Napa Valley train’s butt in a street fight.
I’m very excited about my upcoming trip to Catalunya and the Alimentaria conference in Barcelona. The Catalan govnernment and Catavino have teamed up to organize a really exciting trip around an already exciting conference.
And a few people are casting a curious eye at Love That Languedoc because my readers are very perceptive and they realize that Catalunya is distinctly not in the Languedoc Roussillon. But the Roussillon and Catalunya share a lot in common. For example, certain communities in the Roussillon consider me to be more of a gabatch (outsider) than their neighbors to the south.
And I want to take a moment to remind everybody that wine’s not a zero sum game. I love that Languedoc. But there’s a little secret: I love other places too sometimes.
And when we have the opportunity to travel to new places and experience new things, we also have an opportunity to exchange cultures. And I am all about that. A little mixing and matching to make something altogether new. And I can try some new wines while I’m down there. And you better believe I’m bringing some of my wine for others to taste. And by the end of the week, we’ll all be fans of things we didn’t know much about before.
photo by CarbonNYC via Flickr
It’s important not to think of wine marketing as a game of Hungry Hungry Hippos. Where there are only 20 marbles on the playing field and getting one more marble is the same as taking it out of your starving starving opponent’s mouth. There are tons of people who have little to no knowledge of our regions and blogging or otherwise communicating about our cultural exchange can pique a stranger’s interest! Somebody who loves Catalan wines and knows nothing about Languedoc might discover me next week. Or the reverse!?
In case you’re curious, I prefer to think of life as a game of Crossfire. Every shot you take at your “opponent” only gives them more ammunition to shoot right back at you. It is only when we realize that the game is not nearly as cool as the commercial and that we abandon the notion of competition entirely that we have truly won. Or if you shoot the little pucks into your opponent’s tray. One of those two things is the win scenario.