Elin McCoy wrote her Bloomberg column about my UK importer Naked Wines, and her article uses a lot of my personal experiences with the company.

It’s a bit strange referring to Naked Wines as a wine importer.  The more I work with them, the more I realize they have many many roles in the wine trade.  Calling them a wine importer almost feels like I’m neglecting their role as retailers, financers, communicators, and innovators.  Some of the projects described in Elin’s article like the MarketPlace can’t be classified as a traditional ecommerce site.  Naked isn’t buying wine and then selling it.  They’re instead providing a platform where other people can sell their products like eBay or GroupOn.  If this project succeeds and draws enough attention, it could totally marginalize the import and retail side of the business.

Anyway, it’s always fun talking to journalists about Naked Wines because they’re constantly trying new things.  So every interview, there’s a slough of new questions and answers.  I never get bored! 😀

I met Elin last October at the European Wine Bloggers’ Conference and she got to taste some of my wines back then.

She had this section in her article about O’Vineyards:

Domaine O’Vineyards

Joe, Ryan, and Liz O’Connell at their winery Domaine O’ Vineyards in Cabardes, France. The O’Connells, from Florida, purchased the vineyard in 2004, and their cabernet-merlot blend Trah Lah Lah has won fans among Naked Wines’ Angels. Source: O’Vineyards via Bloomberg