Just went through a hugely informative slide show about marketing French wine. Lots of information. Lots of charts. Infographics. It’s all about the digitization of the wine trade. They look at the influence of ecommerce and digital marketing on the wine world.
I highly recommend that French speaking wine professionals take a swing at reading this entire slideshow which was put together by Nadine Couraud, Estelle Neveu, Clémence Coppey, Mathieu Venet, Luc Bourcier, Vincent Tessier et Thierry Pires from the MBA MCI Part Time 2011 program, in the Pôle e-Business de l’Institut Léonard de Vinci. Found this via Bourgogne Live.
If you’re a winemaker, maybe it’s more important to just skim it and note some of the websites that get listed. Especially in the e-commerce section. Maybe there are some leads you can follow up on.
I know they miss a couple of things, and the entire study is very franco-centric, but it’s an admirably large collection of information. Bravo to the team who did this.
O’Vineyards is on page 223, where they note that the vineyard has a lot of fans. They didn’t count Love That Languedoc’s fans though who are up around 1500 these days.
80% des viticulteurs, experts, marchands de vins de Californie interrogés par le WineIndustry Financial Symposium Group en 2010 déclarent utiliser Facebookprofessionellement (Vs 46% en ‘09)
En France, les interprofessions sur les réseaux sociaux:
- Alsace: page FB 23,500 fans + blog
- Bordeaux: 4 pages FB 14,900 fans (UK) + 5,150 (Fr)
- Rhone: page FB 1,900 fans
- Bourgogne: page FB 2,100 fans
Les producteurs :
- O’Vineyards/Lovethatlanguedoc = 445 fans
- Château Haut-Bourcier
« Il faut des occasions de montrer que le vin est quelque chose d’accessible » – J-M. Guiraud (InterRhone)
Le vin sur Facebook
Marketing-Communication > Réseaux sociaux
I get a lot of questions about the nuts and bolts of vineyard finance. Honestly, I’m not really comfortable posting all our costs and returns on the web or even talking about them openly at wine tastings. But I understand when people get curious. I mean, somewhere in the back of their minds, they want to know just how much dough it takes to buy and operate a vineyard.
I found a really interesting breakdown over at the Tablas Creek blog where they discuss the math on buying a new property and trying to make it profitable. SPOILER: the boat sinks. But it’s interesting to hear a real winemaker talk shop on the nuts and bolts of dollar costs in the US. I’ll try to add a couple differences with costs in France later on. But for now, here’s the link to Haas’ article on vineyard finance.