Just went  through a hugely informative slide show about marketing French wine.  Lots of information.  Lots of charts.  Infographics.  It’s all about the digitization of the wine trade.  They look at the influence of ecommerce and digital marketing on the wine world.

I highly recommend that French speaking wine professionals take a swing at reading this entire slideshow which was put together by Nadine Couraud, Estelle Neveu, Clémence Coppey, Mathieu Venet, Luc Bourcier, Vincent Tessier et Thierry Pires from the MBA MCI Part Time 2011 program, in the Pôle e-Business de l’Institut Léonard de Vinci.  Found this via Bourgogne Live.

If you’re a winemaker, maybe it’s more important to just skim it and note some of the websites that get listed.  Especially in the e-commerce section.  Maybe there are some leads you can follow up on.

I know they miss a couple of things, and the entire study is very franco-centric, but it’s an admirably large collection of information.  Bravo to the team who did this.

O’Vineyards is on page 223, where they note that the vineyard has a lot of fans.  They didn’t count Love That Languedoc’s fans though who are up around 1500 these days.

80% des viticulteurs, experts, marchands de vins de Californie interrogés par le WineIndustry Financial Symposium Group en 2010 déclarent utiliser Facebookprofessionellement (Vs 46% en ‘09)
En France, les interprofessions sur les réseaux sociaux:

• Alsace: page FB 23,500 fans + blog
• Bordeaux: 4 pages FB 14,900 fans (UK) + 5,150 (Fr)
• Rhone: page FB 1,900 fans
• Bourgogne: page FB 2,100 fans

Les producteurs :

• O’Vineyards/Lovethatlanguedoc =  445 fans
• Château Haut-Bourcier

« Il faut des occasions de montrer que le vin est quelque chose d’accessible » – J-M. Guiraud (InterRhone)
Le vin sur Facebook
Marketing-Communication > Réseaux sociaux