Top 5 social media tips for wineries

This is a presentation I gave at the Access Zone of the London International Wine Fair in 2011. The presentation is about 5 Tips for Wineries that want to get online and using social media.

Access Zone – Ryan O’Connell from Vrazon on Vimeo.

It was a lot of fun presenting at last year’s event, but the audience was pretty limited at the Access Zone (an area focused on the Internet’s role in the wine trade). 2011 was totally different. The area was bigger and it was full of people at every presentation. It’s obvious that the wine trade is catching up to what Vrazon and its members have been saying for a long time. The Internet is playing a crucial role in wine communication, wine sales, and so on. It cannot be ignored!

It’s been a week or so now and I watched a great video recap of what went down in the Access Zone at the London International Wine Fair.  As you can see, I’m not the only one talking about social media and new technology.  Quite the contrary, I was just a small part of a huge new space at the LIWF and I’m really proud to have been surrounded by so much innovation, excellence and friendliness.

So this video from the LIWF will give you a little taste of the events that were programmed in the space and if you want more information about anything, you’ll likely find it on Catavino’s site.

I just wrapped up my first day at the London International Wine Fair 2010.  It was pretty awesome.  You’ve got the usual schmoozing with winos you’ve met the world over.  And somewhere amidst all the kissing hands and shaking babies (might be backwards, or maybe not) you get to taste a lot of wine.  

One highlight was the launch announcement for the European Wine Blogger’s Conference in Austria this year.  The guy presenting the wines, Willi Klinger, is a champion. He’s amazing. And the wines were neat too.

Also a couple big Languedoc moments which I’ll probably talk more about at Love That Languedoc. But Gerard Bertrand, Puech Haut and O’Vineyards (3 Languedoc properties) all made appearances in the Access Zone on DAY ONE of the LIWF. What that says to me is that the Languedoc is cutting edge on this thing called the Internet.

And of course, if you’d like to see me goofing around with Oscar Quevedo, drinking in the morning, here is the video from Catavino. It has an awkward, wholesome Sesame Street vibe. You know.. if Sesame Street did an episode on winos.

Winery Collaboration from ryan and gabriella opaz on Vimeo.

I frequently talk about how winemakers have more to gain from partnering up rather than dueling to the death.  Well, I’ll be putting my words into action at the London International Wine Fair.  And I won’t be doing it alone.

How do you convince a bunch of wine professionals to work with other winemakers?  You do it with the help of other winemakers, obviously!

I’m going to share the stage with Oscar Quevedo of Oscar’s Wine in the Douro Valley of Portugal.  We’re going to leave the powerpoint presentation at home and we’re going to try to make people giggle as we taste through some of our favorite wines in the world: each other’s!

This offbeat performance is scheduled at 11 AM on Tuesday, May 18th, and it will take place at the daringly named  “Access Zone” of the wine fair.  Please stop by.  You will have a blast.  You will taste some yummy wines.  You will even taste a wine cocktail.  We will break every rule wine snobs hold dear.  And we will do it all before noon time on a Tuesday.  Because that is how we roll in the Access Zone.

11:00 Winery Collaboration with Quevedo and O-Vineyards

Oscar Quevedo from the Douro and Ryan O’Connell from the Languedoc, two powerful social media enabled wine producers, will show the power of collaboration in a live wine tasting of each others wines. Be prepared to laugh, enjoy some great wines, and have a good time. Not to mention learn something about how collaboration will lead to success with your wineries wines!

The Access Zone also has a ton of other wine programming organized by Catavino.  Later on Tuesday, there’s going to be a deal with Tim Atkins (The Wine Gang) and Gérard Bertrand’s ‘Tautavel’ wine.  Bertrand is another heavy hitter from the Languedoc and a French rugby legend, and I guess he’ll be making an appearance too.  If the lineup of the access zone is indicative of the rest of the London Wine Fair, the LIWF should be a hoot and a half.

London, prepare yourself.  You are about to be accessed…hard… ew.

How to find us

Domaine O’Vineyards, located in the North Arrondissement of Carcassonne, is just minutes from the Carcassonne train station, the Medieval City, and the Carcassonne Airport.
GPS coordinates: 43.259622, 2.340387

O’Vineyards
Wine, Dine, Relax at our Boutique Vineyard
Unique thing to do in Carcassonne
Wine Cellar. Winery Visits. Wine Tasting.
Wine & Food Pairing

North Arrondissement of Carcassonne
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Best by GPS.
    Follow the signs to Mazamet/ Villemoustaussou using the D118. At the end of the last straight part of D118, you will come to a roundabout with the Dyneff gas station.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which curves up hill (about 1km) to Avenue de la Montagne Noire on the left.
  4. At the last juction, bear left. the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.
X