E-transformation of wine trade

Just went  through a hugely informative slide show about marketing French wine.  Lots of information.  Lots of charts.  Infographics.  It’s all about the digitization of the wine trade.  They look at the influence of ecommerce and digital marketing on the wine world.

I highly recommend that French speaking wine professionals take a swing at reading this entire slideshow which was put together by Nadine Couraud, Estelle Neveu, Clémence Coppey, Mathieu Venet, Luc Bourcier, Vincent Tessier et Thierry Pires from the MBA MCI Part Time 2011 program, in the Pôle e-Business de l’Institut Léonard de Vinci.  Found this via Bourgogne Live.

If you’re a winemaker, maybe it’s more important to just skim it and note some of the websites that get listed.  Especially in the e-commerce section.  Maybe there are some leads you can follow up on.

I know they miss a couple of things, and the entire study is very franco-centric, but it’s an admirably large collection of information.  Bravo to the team who did this.

O’Vineyards is on page 223, where they note that the vineyard has a lot of fans.  They didn’t count Love That Languedoc’s fans though who are up around 1500 these days.

80% des viticulteurs, experts, marchands de vins de Californie interrogés par le WineIndustry Financial Symposium Group en 2010 déclarent utiliser Facebookprofessionellement (Vs 46% en ‘09)
En France, les interprofessions sur les réseaux sociaux:

  • Alsace: page FB 23,500 fans + blog
  • Bordeaux: 4 pages FB 14,900 fans (UK) + 5,150 (Fr)
  • Rhone: page FB 1,900 fans
  • Bourgogne: page FB 2,100 fans

Les producteurs :

  • O’Vineyards/Lovethatlanguedoc =  445 fans
  • Château Haut-Bourcier

« Il faut des occasions de montrer que le vin est quelque chose d’accessible » – J-M. Guiraud (InterRhone)
Le vin sur Facebook
Marketing-Communication > Réseaux sociaux

Looks like I’ll be doing my first Ignite talk this February in London.  Ignite talks are five minute powerpoint presentations where the slides auto-advance every 15 seconds.  It’s a terrifying speech format and I’m really looking forward to it.

Additionally, one of my all time favorite Ignite presenters, Tom Scott, is going to be there doing his own presentation.  He has one of the most watched Ignite presentation of all time on YouTube in which he tells the compelling story of a flash mob that could be.  The way the video is cut, it’s not totally clear that this is fiction.. it is.  But it could be reality.  That makes the presentation that much more powerful.

Anyway, I’ll be talking about expertise and how sometimes you have to admit to knowing nothing before people recognize you as an expert.  I hope people like it!!

How to find us

Domaine O’Vineyards, located in the North Arrondissement of Carcassonne, is just minutes from the Carcassonne train station, the Medieval City, and the Carcassonne Airport.
GPS coordinates: 43.259622, 2.340387

Wine, Dine, Relax at our Boutique Vineyard
Unique thing to do in Carcassonne
Wine Cellar. Winery Visits. Wine Tasting.
Wine & Food Pairing

North Arrondissement of Carcassonne
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Best by GPS.
    Follow the signs to Mazamet/ Villemoustaussou using the D118. At the end of the last straight part of D118, you will come to a roundabout with the Dyneff gas station.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which curves up hill (about 1km) to Avenue de la Montagne Noire on the left.
  4. At the last juction, bear left. the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.