Tippex’s interactive youtube ad has a lot of people talking.  It’s a “choose your own adventure” ad with a lot of possibilities.

For those who haven’t seen the ad:

It seems like a video of a hunter who shoots a bear.  But the hunter decides he doesn’t want to shoot the bear.  He reaches out of the video’s frame and grabs a large Tippex white out dispenser from the ads on the side of the page, and he whites out the title of the video.  He asks you, the viewer, to rewrite the story by typing in an action.   And you can type in a lot of different stuff.

The ad:

This viral ad campaign from Tippex has a lot of geeks scraping their brains for strange phrases to type in.

I wanted to let you know that “A hunter drinks wine with a bear” does work.  It leads to a video of the hunter and bear drunkenly stumbling around and peeing in the woods.  There’s also an offcolor comment about the size of the bear’s junk.   Weird, and funny.

The wine/drunk option: