What do Winemakers Blog About? - How to Choose Your Blog Content

On the tail of posting the “winemaker drinks dirt” video, I’ve been having lots of conversations about how I choose my content.  Between O’Vineyards and Love That Languedoc, I’ve done very silly videos, very informative videos, straight documentary, and very casual “slice of life” videos. And people weigh in all over the place.   Some think that I should only do the goofy stuff that goes viral. Other people think that it’s demeaning and that I would be better off focusing on serious things.  Some people think I should do more tastings, and some other people think I should avoid becoming “the French Gary Vaynerchuk” or “the French other-famous-wine-guy”.

I think that a fair amount of wine blogs tend to focus on vineyard/weather updates or promotional stuff that the winery is participating in.  There are some local event posts.  I want to have all of that too.  After all, my readers are here for a vineyard blog (not a personal blog).  You’re not here to read about my pet dog’s eating habits or my relationship status.

So there are a lot of choices on blog subjects and I have to decide what to post.

How do I decide what to post?!

I really don’t know.  I guess it’s a careful balance of entertainment, education, and narcissism. Ya.  To some extent, I want to entertain you.  To a great extent I want to entertain myself.  And I’m a huge nerd so I need things to be hyper-referential and very well-informed.  Even my goofy gag videos like dirt-drinking are super-nerdy. Or maybe I’m flattering myself (but that just proves how important a part narcissism plays).

Anyway, if I only wanted to make the greatest number of people laugh, I should run a generic meme blog that just links to videos of kittens sneezing and babies biting their siblings.  But I think I’d be bored out of my mind and sort of ashamed of that blog. I really like wine and I have a lot of access to wine-related content so I blog about wine.  If I get an idea/opportunity, regardless of how silly or serious it is, I try to pursue it.  And there you have it.  That’s my process.

The less I obsess over what to include and what to exclude, the closer I get to just being myself.  Thankfully, it seems people really appreciate that.  Thanks for following all of our adventures at O’Vineyards regardless of how silly or serious they get.

How to find us

Domaine O’Vineyards, located in the North Arrondissement of Carcassonne, is just minutes from the Carcassonne train station, the Medieval City, and the Carcassonne Airport.
GPS coordinates: 43.259622, 2.340387

O’Vineyards
Wine, Dine, Relax at our Boutique Vineyard
Unique thing to do in Carcassonne
Wine Cellar. Winery Visits. Wine Tasting.
Wine & Food Pairing

North Arrondissement of Carcassonne
885 Avenue de la Montagne Noire
11620 Villemoustaussou, France
Tel: +33(0) 630 189 910

  1. Best by GPS.
    Follow the signs to Mazamet/ Villemoustaussou using the D118. At the end of the last straight part of D118, you will come to a roundabout with the Dyneff gas station.
  2. Take the exit towards Pennautier. Continue 500m to a small roundabout and go straight over.
  3. Look out for the second road on your right, Avenue des Cévennes which curves up hill (about 1km) to Avenue de la Montagne Noire on the left.
  4. At the last juction, bear left. the road sign “Ave de la Montagne Noire” (confusing as it seems to show a right turn)
  5. After another 500m you will see our red brick color building in the middle of the vines.
Register to get information about our upcoming Events. Join us by clicking here.
Hello. Add your message here.