Cabernet Day is coming up on September 1, 2011 and O’Vineyards is going to be a French HQ for this International celebration of Cabernet grapes.

Domaine O’Vineyards

885 Ave de la Montagne Noire
11620 Villemoustaussou

Cabernet Day

Entrée libre
1 Septembre
De 18h-24h (pour synchroniser avec les États Unis)
Ambiance amicale
Grignotage, Beaucoup de Vin. 😉

What is Cabernet Day?

It’s an International event that gets people around the world to talk about and taste Cabernet wines.  People will be buzzing on all sorts of Internet forums and in the real world too.  The whole thing is organized by Rick Bakas, an American wine promoter and social media guy.

At O’Vineyards, we’ll be having a big tasting at night.  Hopefully lots of winemakers will show up with their own wines. And it’ll be just as much fun as last year’s event.  We’ll be trying to put as much of the event as possible online.  And we’ll be staying up late to synchronize with the Californians who can’t start drinking until our usual bedtimes here in France.

Why is Cabernet great?

I talked about this last year too.  A lot of people criticize Cabernet, especially in the Languedoc.  After all, it’s not a varietal that’s really from here.  But I stick to my guns!  Particularly in areas like the Cabardes and Malepere where we have a distinctly Atlantic influence on our climates.  We get winter water reserves deep down in our clay soils and we get more surface area of leaves and we have fresher nights during the late summer.  And all that means we can play with Cabernet to make some very interesting wines.  They’re not mere imitations of Bordeaux or California.  They’re unique and delicious expressions of a great grape varietal.

Furthermore, Cabernet has an important part in the contemporary Languedoc scene.  In the 1970s, when nobody believed in the region’s wines, Aimé Guibert came and planted Cabernet in the Terrasses du Larzac.  And since then, many have followed his example in the higher altitude terroirs of the Languedoc.

But do we need a Cabernet Day?

It’s not about needing a Cabernet Day.  Cabernet Day is coming whether you like it or not.   So my choice is to be a part of this fun excuse to party or to stand aside and “save my energy” for another cause.

Well, I’ve got lots of energy!  And I love an excuse to party. 🙂

A lot of people are going to be thinking about Cabernet on September 1st.  It’s my job to make them also think about the Languedoc. 🙂  Let’s not leave this beautiful opportunity to other more ambitious wine regions.  Let’s show the world how much we love Cabernet.