When I first heard about Cabernet Day, my immediate reaction was to jump on board. And I kind of assumed that everybody would follow me unquestioningly… but there have been some questions, rightfully posed, as to why exactly I’m hosting a Cab Day event in the Languedoc. I want to take a moment to explain what Cabernet Day is and why I want lots of people to participate.
Here is the facebook event page for Cabernet Day at O’Vineyards
What the heck is Cab Day?
On September 2nd, a bunch of people around the world will drink Cabernet Sauvignon and talk about it online. A lot of the talking will happen in real life too at special events organized in wineries around the world. But a lot MORE of the talking will be happening online.
Some will blog, and even more will casually tweet with the hashtag #Cabernet. It’s called a tweetup (twitter meetup … I really hate web-related portmanteaus). And while I personally wanted to have a real-life party, the success of Cab Day will largely be measured by the participation on Twitter and the rest of the online chatter channels.
So that’s basically what Cabernet Day is. In all transparency it is organized by Rick Bakas, “social media director” for St. Supery in Napa Valley.
Does there need to be a Cab Day?
Cab Day is about celebrating the grape varietal Cabernet Sauvignon, a varietal that is so popular it seems like it doesn’t really need to have a party. So I guess that’s why some people are asking me “Do we need a Cab Day?” and “Why are we doing Cabernet?”
I’m gonna answer these questions in two parts. Part 1, since when do we have to attach moral imperatives to wine parties? Part 2, I need to communicate how awesome Languedoc Cabernet is.
Why people want crazy moral imperatives to party? – A lot of the people who are really into tweetups are also into promoting obscure varietals and communicating on more esoteric themes than Cabernet Sauvignon. I like talking about rare grape varietals too, which lets you communicate on themes like authenticity, local culture, history, etc. But I also realize that a mainstream subject can be just as interesting as an obscure one. And more mainstream topics can bring more people into the fold while very obsucre topics can sometimes alienate people who don’t feel “initiated”.
The interesting mainstream topic – The Languedoc is not known for it’s Cabernet Sauvignon. We’re a Mediterranean region and you can’t grow Cabernet just anywhere around here. So the few parts of the Languedoc that do make great Cabernet Sauvignon absolutely must communicate on that. So I’ll try to round up some Cabs from the Malpere, Cabardes, Aniane and so on. Cab Day is going to get a lot of people online who are interested in the grape varietal and we’ll be able to talk about how certain parts of the Languedoc make really great Cab. Sounds like a great opportunity!
And I hope other winemakers and Languedoc fans will take up the banner with me. Come visit on September 2nd or send your friends. We’re gonna drink great wine, have a blast, and it should be a lot of fun!